Advertising / Marketing | October 07 2013

Durango. Burgundy. It’s Kind of a Big Deal.

Ron Burgundy” anchors new 2014 Dodge Durango advertising campa

We’ve seen it before – the well-known TV anchorman we’ve grown up watching on the news turns into a product pitchman. But a fictional TV news anchor? Don’t act like you’re not impressed. I’m talking about the partnership between the Dodge brand and Paramount Pictures – the much anticipated film ‘Anchorman 2: The Legend Continues.’
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Corporate Business | October 07 2013

Hispanic Perspectives: Reflecting Multicultural Customers

The Hispanic Perspectives web series, produced by Chrysler Group to celebrate Hispanic Heritage Month, Sep.15-Oct.15, covers topics relating to the growing size and influence of the Hispanic community in the U.S. Issues regarding this important community, such as market power and health education, were highlighted in previous episodes. In this week’s episode (featured below), Director
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Jeep | October 04 2013

Jeep® Community Unites in Rebuilding of ‘Stomper’

Original-JeepWrangler-Stomper-BryanHutton

UPDATED 10/30/203: Bryan Hutton’s Jeep Wrangler — Stomper — is done and ready for SEMA 2013 There’s something special about the communities that develop around our brands. There’s a strong sense of unity and of looking out for each other. So, it’s no surprise that when the Jeep® Wrangler owned by Bryan Hutton was damaged
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Community | October 02 2013

More Than Just Pretty in Pink

ChryslerGroup-BreastCancerAwareness-all

Not only is it pretty, but the pink light radiating from Chrysler World Headquarters is serving a purpose. October is breast cancer awareness month and to help shine a light on the issue, the Chrysler Pentastar is awash with pink. The company is beginning a month-long campaign, not only to help promote breast cancer awareness,
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Corporate Business | September 30 2013

Health is Very Important for Latinos’

Chrysler Group LLC continues its celebration of Hispanic Heritage Month, Sept. 15-Oct. 15, with the second installment of the Hispanic Perspectives web series. The video highlights a recent partnership between Kaiser Permanente, the National Association of Hispanic Journalists (NAHJ) and the Chrysler Group, which included an interactive health and wellness pavilion at the Excellence in
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