Who says Chrysler Group is only known for its trucks and SUVs?
The pending launch of the all-new 2013 Dodge Dart this quarter combined with amazing growth in our car sales -- lead by the Chrysler 200 -- means that the company's reputation for trucks and SUVs will need to be reconsidered by many.
Chrysler Group's March 2012 sales were again lead by our cars -- with a 53% growth compared to March 2011 for a total of 51,514 sold.
And, which car is leading the charge?
It's none other than the original Imported from Detroit star, the Chrysler 200.
For March, the Chrysler 200 was our #2 top seller with 14,914 sold -- pretty good for a 121% increase over March 2011. That was easily the best-selling month in the 200's relatively short life.
While we don't officially give out specific retail sales numbers, we can say that March retail sales for the 200 topped the best the Chrysler Sebring ever did by more than 2,000 cars.
And, the 200's car siblings also are holding their own:
- Dodge Charger: 9,644, +7
- Dodge Avenger: 9,362, +57%
- Chrysler 300: 7,336, +169%
- Dodge Challenger: 4,304, +8%
- Fiat 500: 3,712, +642% for a new monthly sales record
Just wait until the Dodge Dart gets into full swing. Then our Ram and Jeep brand colleagues will need to step up their game.
And we know they will.