February 22, 2012 3:15 PM
As final preparations are made for Sunday’s Daytona 500, the
Dodge and SRT (Street and Racing Technology) brands are adding to
the excitement of “The Great American Race” by
announcing three significant events that will impact its place in
First, Dodge Motorsports is getting a new name. It will now be
known as SRT Motorsports, and will include all of Chrysler
Group’s NASCAR racing efforts for Dodge and Ram. The
engineering and marketing teams are also included under the new SRT
Next, Beth Paretta has been named as the Director of the SRT Brand
and Motorsports Marketing and Operations. Paretta joins SRT from
Aston Martin, where most recently she served as Operations Manager
for Aston Martin Lagonda, overseeing sales, marketing, service and
events in eastern North America. In 2009, Paretta was included in
AutoWeek magazine’s list of “10 Secret People” of
the auto industry.
Finally, the SRT Motorsports team will unveil its new Dodge Charger
designed for 2013 NASCAR Sprint Cup Series competition on Sunday,
March 11 at Las Vegas Motor Speedway.
“It’s been another remarkable effort by our SRT
Motorsports design and engineering teams and Penske Racing, working
together with NASCAR, to achieve a Dodge Charger that embodies so
many of the characteristics of the production version,” said
Ralph Gilles, President and CEO – SRT Brand and Motorsports.
“Our team is confident that even with the iconic design
features incorporated into the Sprint Cup car, there has been no
compromise in the area of competition.”
Gilles adds that along with the 2013 Sprint Cup Series car
displayed at LVMS, there will be a production 2012 Dodge Charger
R/T on site, giving fans and the media an opportunity to see the
many features of the production Charger that have been incorporated
into the new race car.