February 13, 2012 3:39 PM
“NASCAR lovers love to drink beer.”
Hey, I didn’t say it. But it’s got to be true, because
it WAS said late last month to the media by a spokesman for
MillerCoors announcing a new multi-year deal between the brewer and
"We don't make investment decisions like this without having a
great sense of exactly what the alliance will deliver for our
brands," MillerCoors Chief Marketing Officer Andy England said.
"That's why I'm so excited about our continued partnerships with
NASCAR and with Penske Racing. NASCAR fans are among the most
passionate and loyal fans in all of sports, and they love nothing
more than getting together with friends to watch the race while
enjoying a cold, refreshing Coors Light or a great tasting, never
watered down Miller Lite. Our distributors and retailers know that,
which is why they're so supportive of our leadership in the
In short, the millions of fans of the famed Blue Deuce and its
popular driver Brad Keselowski can rest easy because Miller Lite
will continue as the season-long primary sponsor of Penske's No. 2
Miller Lite Dodge Charger R/T with Keselowski behind the wheel. The
new deal is an extension of the alliance that began in 1991.
"The No. 2 Miller Lite Dodge is coming off a very successful season
on the racetrack – one where we reached Victory Lane for a
sixth-consecutive season while qualifying for the Chase for the
Championship," said Roger Penske. "The continued support of
MillerCoors will ensure that this long-standing partnership will
remain one of the strongest bonds in professional motorsports. With
Miller Lite, we are proud to have one of the few full-season
sponsors in the NASCAR Sprint Cup Series. That continuity is one of
the many reasons Brad and the team are primed for another great
Keselowski’s new Penske Racing teammate A.J. Allmendinger
will compete in Sprint Cup competition in the No. 22 Shell/Pennzoil
Dodge Charger R/T, which is also fully funded for the season.
Two cars will take part in the Nationwide circuit. Sam Hornish Jr.
will run a full schedule behind the wheel of the No. 12 Alliance
Truck Parts Dodge Challenger. Keselowski will split time with
Parker Kligerman in the No. 22 Discount Tire Dodge Challenger.
Kligerman will also race full-time in the Camping World Truck
series for Brad Keselowski Racing, driving the No. 29
Cequent/Cooper Standard RAM.
Other sponsors this season include AVIS, PPG and Snap-On
England also announced that Coors Light is extending its
sponsorship as the official beer of NASCAR, which began in
The Daytona 500 kicks off the 2012 NASCAR Sprint Cup Series season