January 25, 2012 3:57 PM
Training is great.
But if it doesn’t ultimately produce results for the
customer, it isn’t so great.
"[World Class Manufacturing] is not a 'flavor of the month.' It's
the only way we do business."
Chrysler Group Senior Vice President of Manufacturing and WCM Scott
Garberding spoke those words during our official dedication of the
World Class Manufacturing Academy Tuesday.
And, if you haven’t noticed, Chrysler’s business has
been picking up the past year, with WCM playing an important role
in that pick up. It’s a role that impacts customers and
For customers, WCM and the company's renewed commitment to quality
has been proven through the various quality
awards for our 2011 and 2012 models.
For employees, VP of the UAW-Chrysler Department General Holiefield
said WCM is vital to job security, as well as having other
WCM, Holiefield said Tuesday, "broadens the thinking and ability"
of employees. He added that the goal of WCM is to "transform our
members, Chrysler's employees, into the best quality manufacturing
employees that the dollar can buy.
"We recognize that we cannot negotiate job security. They're going
to have to earn it and, one way they're going to have to earn it is
Since the WCM Academy started late last year in a pilot phase, more
than 320 students have attended more than 30 sessions. Each session
is 2-3 days long, with an additional session at each employees'
home plant for follow up. The WCMA staff consists of four
full-time, WCM-certified instructors plus 12 other associate
trainers who have specialties in the various WCM areas and are
called in as needed to teach.
Every WCM Academy instructor and trainer previously worked in
Chrysler manufacturing operations. In addition to the WCM Academy
staff, the curriculum also has roots in practical Chrysler
manufacturing. It was created internally with input from our plant
personnel to address company-specific needs and processes.
About 1,200 plant managers, team leaders and other plant employees
will go through the WCMA every year. The 25,000-sq.-ft WCMA is
housed within the UAW-Chrysler Technology Training Center, Warren,
Students at Chrysler Group’s WCM Academy don 3D goggles to
become fully immersed in a plant setting full of unsafe acts and
conditions. The 3D technology is the same as what the U.S.
Department of Defense uses to train soldiers deployed to
See our World
Class Manufacturing Academy Flickr set for more images and
If you're more into video, visit the PentastarVideo YouTube channel
to see a 2+ minute feature on the
WCM Academy and more of the Garberding and
Holiefield WCM Academy ceremony comments.