Mopar® brand is giving you the service.

 

At least, that's the plan.

 

At Mopar HQ Wednesday, executives from Mopar, Magneti Marelli Aftermarket and Shell Bulk Fuels & Lubricants/Americas talked about a new relationship and how it will enable Chrysler Group dealers to service much more than our own vehicles. There also was an announcement that our customer service call center will be open Sundays -- no other OEM offers that.

 

Details on those items are below. But, the really cool part of the announcement -- other than the Mopar '11 Charger unveiling -- was how Mopar and Magneti Marelli phyically showed off the new relationship: with a Dodge Avenger rally car.

 

See it in action below, with commentary from Mopar CEO/President Pietro Gorlier and Dodge CEO/President Ralph Gilles. 

 

 

All the Mopar parts and equipment used on the Dodge Avenger rally car are available for customers to purchase. The list is too long for this post. To check it out, see this news release on our media site.

 

With the additional parts and support from Shell and Magneti Marelli, Gorlier announced that all Chrysler Group dealers have the ability to provide full service to competitor vehicles from General Motors, Ford, Toyota, Honda, Nissan, Hyundai and Kia. Combined, that represents 85% of the vehicles on the road today. Last year, Chrysler Group dealers provided light maintenance service (like oil changes and tire rotations) to 2.6 million non-company vehicles.

 

Shell brings in Pennzoil and Shell Rotella motor oils, which Americas President Lisa Davis called the "most preferred oil brands in their categories." Shell and the Dodge brand already work together in helping sponsor Kurth Busch, #22 in the Shell-Pennzoil Dodge Team.

 

For its part, Magneti Marelli is supplying 26 product lines with more than 3,000 part numbers to the Mopar service offerings. Starting this month, Magneti Marelli will be supplying dealers with brakes, shocks, struts, oil filters, air filters, fuel filters and cabin filters for competitive makes. Other product lines will gradually phase into the Chrysler Group dealership network.

 

For more service, Mopar now has Sunday customer service hours, 9 a.m. - 5 p.m. ET (except national holidays). No other major automaker offers Sunday hours to give you the opportunity to talk to a real, live, customer service representative.

 

In addition to the Sunday hours -- starting Sunday, April 17 -- you can reach customer care Monday through Friday, 8 a.m. - midnight ET, and Saturday, 9 a.m. - 6 p.m. ET. Here are the numbers to reach each brand-specific customer service area:

 

  • Chrysler: 1-800-Chrysler (800-247-9753)
  • Jeep: 1-877-IAM JEEP (877-426-5337)
  • Dodge: 1-800-4aDodge (800-423-6343)
  • RAM: 1-866-RAM-INFO (866-726-4636)

 

 You can check out more pictures from the Mopar announcements Wednesday at this Flickr set.