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Celebrating Chrysler Group Heritage, Future by Mike Driehorst June 6, 2013 7:44 AM Today marks the 88th anniversary of Walter P. Chrysler establishing Chrysler Corporation. Today through Sunday, the fourth anniversary of our venture with FIAT, we will look back at our history through today. We also invite you to join in on the reflection while offering your memories, pictures, video and other perspective you have on the history, the current operations and the future of the company. Today, we’re looking at our innovations and technology. Tomorrow, we’ll a look at our ads and badges. On Saturday, we’ll spotlight our lifeline – our vehicles. Finally,... Tags: Advertising , Innovation , Heritage , Fiat Share Comments [0] Permalink
Fiat Goes Topless in New Ads by Jen Herman December 8, 2012 8:15 AM If you were seduced by the FIAT brand commercial with the supermodel, wait until you see her topless. Appropriately enough, “Topless” is the title of the advertisement in which a sneaky scorpion manages to render the bathing beauty nearly naked on the beach to promote the new 2013 Fiat 500 Abarth Cabrio, the convertible version of the sporty Fiat 500 Abarth. The tagline for the Fiat 500c Abarth spot -- small, wicked and now topless. A string of new ads debuted at the 2012 LA Auto Show. Each of them uses sexy humor to... Tags: Fiat , Advertising , Abarth , 500 Share Comments [0] Permalink
How to Make a Great Commercial by Jen Herman November 7, 2012 1:00 PM First you start with the award-winning, all-new 2013 Dodge Dart. Then add an advertising agency with a history of developing breakthrough campaigns. Throw in lots of humor. Good. Now pump in a catchy tune with a recognizable beat. What do you get? A series of entertaining TV commercials that does more than just sell the Dart. The latest Dodge Dart spot features Travis Pastrana, the most hardcore driver in America. He puts the Dart through an obstacle course of turns, slides and drifts. "How to Test Your Car for Fun." The spot continues... Tags: Advertising , Dodge , Dart Share Comments [0] Permalink
New Ram Ads Ready for Prime Time by Betty Newman October 12, 2012 2:27 PM It kicked off with a 15-story building wrap on Chrysler World Headquarters in Auburn Hills, Mich., 140 x 210 feet of in-your-face boldness and capability called the 2013 Ram 1500. But, as the voice of Ram, Sam Elliott says in one of five new Ram Truck ads unveiled on Monday, Oct. 8 in Detroit, “The road doesn’t end here. This is only the beginning.” The Ram Truck brand’s newly launched national ad campaign has stepped up the game in “moving heaven and... Tags: Advertising , 1500 , Ram Share Comments [0] Permalink
Ram Wraps It Up by Betty Newman October 10, 2012 12:47 PM When you’re aiming at “moving heaven and earth” … you better have the goods! So how’s this for starters? The Chrysler Group headquarters in Auburn Hills, Mich., is now sporting an eye-popping new building wrap, showcasing the all-new 2013 Ram 1500 perched on a cliff overlooking a waterfall. Fifteen floors high, 140 feet wide and 210 feet tall, the message is unmistakably big and bold, just like the 2013 Ram 1500. Big, bold and capable is at the heart of the Ram Truck brand’s signature theme, “Guts, Glory, Ram.”... Tags: Ram , Advertising , 1500 Share Comments [0] Permalink