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The Chrysler 300 Ruyi : 'Good Fortune' by Design

by Betty Newman


What’s in a name? For automakers, the more relevant question might be what isn’t! A nameplate, after all, is the critical ‘first contact’ customers experience with a new model - even before it hits showrooms.

Often that name comes steeped in a rich history that immediately evokes a positive emotional connection. Think, for example, Viper or Challenger or the Chrysler 300 Ruyi design concept unveiled in Beijing last month.

Okay, that last one may not be a nameplate immediately recognizable here in North America, but throughout Chinese culture, the ancient Chinese Ruyi symbol of a ceremonial scepter is widely associated...
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Jeep Brand Celebrates Year of the Dragon With an Inspired Wrangler

by Mike Driehorst


Americans know it: Jeep® is as iconic a name as any in the automotive world.

And the world knows it as well. Of Chrysler Group's various brands, Jeep is the most global. During 2011, 108,649 Jeep vehicles were sold outside of North America. 

While the U.S. and Canada are the top two markets, which country is #3 for Jeep brand?

Answer: China, with 22,294 sold last year, up 81% from 2010. Through the date of this blog post, we've already sold 10,477 Jeep vehicles in China during 2012.

To...
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Under the Pentastar: April 13, 2012

by Ed Garsten


Fresh off the excitement of the 2012 New York International Auto Show, the momentum at Chrysler Group isn't slowing down. From continued strides in World Class Manufacturing and more Mopar® industry-firsts, to expansion to China and Viper owner charity, you can gather up all the week's highlights Under the Pentastar.






Olympic Gold at end of long Journey

by Mike Ellis

That was easier than driving to Brazil. Months after traveling all the way to Rio in a Dodge Journey for a rematch (in our fictitious ad), the U.S. Women’s National Soccer Team beat the Brazilians in Beijing, winning the Olympic gold medal in the process. The gold made up for the 4-0 loss to Brazil during the World Cup last year.

To congratulate the U.S. women, Dodge is updating the commercial “Team” again, highlighting the U.S. 1-0 victory.

There’s some good news for the Brazilian women – they can get their own good luck token from Dodge. The all-new 2009...

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Under the Pentastar: April 25, 2008

by Mike Ellis

This week's "Under the Pentastar" stories include: DUB edition vehicles, Beijing auto show, Earth Day, Challenger auction, and support for U.S. troops.

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