May 24, 2013 12:45 PM
When I'm asked, I tell people I'm from Detroit. While I don't live in the city limits, I live close enough that I want to be identified by Detroit and its heritage of hard working people and cultural diversity.
So when the Chrysler Group coined the term "Imported from Detroit," I got it. I didn't even work for the automaker at the time. I was working at the Detroit ABC affiliate as a TV News Producer. So, on Super Bowl Sunday when the "Imported from Detroit" tagline showed up during Super Bowl XLV, I knew right then and there,...
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PentaStars Profile: 'Sold on the Mopars With the 300'
May 13, 2013 2:05 PM
In the continuing series about Chrysler Group PentaStars brand advocates, we spotlight Bronek Hart of Saskatoon, SK. Click to read more on the PentaStars program.
Why are you a PentaStar?
I'm a VP with our provincial car club, the Sask Modern Mopar Car Club, and appear at many shows, having my Jeep® Wrangler tow my Chrysler 300 (above) so I can enter both vehicles.
My loyalty to Mopar started with me, as one side of my family took Ford and the other GM. I pioneer new ideas into my vehicles and members of the club, often...
Chrysler Custom Challenge
by Jen Herman
April 26, 2013 2:14 PM
Every year, the Spring Festival of LXs celebrates fans of the Chrysler LX platform. Vehicles built on the LX platform include the Chrysler 300, Dodge Charger, Challenger and Magnum.
The festival started as a grassroots effort with just four vehicles and quickly grew to nearly 1,000 vehicles from 21 states and two countries. It's a viral event that really accelerated by word of mouth on social media platforms.
After seeing and experiencing the passion for the brand, Saad Chehab, President and CEO - Chrysler Brand, Chrysler Group LLC, came up with a way to reward enthusiasts by giving vehicle...
The Muscle Behind March Sales; 36 Months and Counting
by Jen Herman
April 2, 2013 3:53 PM
Chrysler Group LLC has reached another milestone, extending our streak of year-over-year sales gains to 36-consecutive months. The Company also had its best monthly sales since December 2007.
The last time Chrysler had a similar streak was from February 1992 through December 1994 with a sales streak of 35-consecutive months. In '92, Bill Clinton had just become president, "A Few Good Men" had a few million people quoting the line "you can't handle the truth" and a gallon of gas cost a buck five.
Just as March marked the longest winning streak for Dow Jones since the mid-1990s, Chrysler...
The U.P. is No Match for Chrysler Group's AWD System
by Jen Herman
February 12, 2013 4:20 PM
The Chrysler Group's new AWD system is smart enough to know when you need that extra pop of performance in any type of inclement weather.
Whether you are looking for luxury or muscle, the new Chrysler 300 Glacier edition and the new 2013 Dodge Charger AWD Sport deliver.
The Chrysler 300 Glacier not only has an ice-cool street presence, it can also carve through some of the most snow-covered landscapes.
The new 2013 Dodge Charger AWD Sport flexes its muscle and all-weather capability to power through some of the worst precipitation Mother Nature can dish...