April 26, 2013 2:14 PM
Every year, the Spring Festival of LXs celebrates fans of the Chrysler LX platform. Vehicles built on the LX platform include the Chrysler 300, Dodge Charger, Challenger and Magnum.
The festival started as a grassroots effort with just four vehicles and quickly grew to nearly 1,000 vehicles from 21 states and two countries. It's a viral event that really accelerated by word of mouth on social media platforms.
After seeing and experiencing the passion for the brand, Saad Chehab, President and CEO - Chrysler Brand, Chrysler Group LLC, came up with a way to reward enthusiasts by giving vehicle...
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#HEMIDay: A Day of Celebration for Moparians
April 25, 2013 3:33 PM
While April 26 may be just another day on the calendar to most people, to many, it’s something special.
April 26 – aka 426 – has grown over the years to become a grassroots celebration of the 426 HEMI® engine.
The first engine with hemispherically-shaped combustion chambers, the 426 HEMI was officially unveiled in 1964 as a racing engine. It was later tamed and added to our production cars. It’s had a wealth of high-powered history on the road and on the track since then.
To help celebrate #HEMIDay, Mopar® will have...
The Perfect Platform
by Jen Herman
March 19, 2013 10:56 AM
Are you ready to get your LX on? We are! The Spring Festival of LX vehicles is just around the corner. It kicks into gear this weekend in Irvine, California.
The Spring Festival of LXs -- otherwise known as Spring Fest or LX Fest -- is a gathering of passionate car owners who proudly want to show off their Chrysler vehicles built on the LX platform.
The LX is Chrysler's rear-wheel-drive platform that debuted in 2005 with the Chrysler 300 and Dodge Magnum. It now includes the Dodge Charger and Challenger.
The event will feature more than 1,000...
Mopar '13 Dodge Dart Introduced in Live Webchat at 2013 Chicago Auto Show
by Pete Misiak
February 11, 2013 9:26 AM
The location was fitting, the participants top-notch, and the vehicle simply stunning.Those components came together nicely Feb. 7 at the 2013 Chicago Auto Show as Mopar Brand President and CEO Pietro Gorlier and Head Designer for SRT Brand, Mopar and SRT Motorsports Mark Trostle took part in a live webchat focused on the all-new Mopar '13 Dodge Dart on the Chrysler Communications Livestream.
Gorlier and Trostle discussed the Mopar '13 and took questions via Livestream and the Twitter hashtag #Mopar13.
The session was held in the “Mopar Garage” near the Mopar '13 Dart...
wiADVISOR Is Watching Over Your Ride
by Ed Garsten
February 9, 2013 10:10 PM
It's better than a checkup.
It's a virtual health care plan for your car or truck.
It's a new service from Mopar called wiADVISOR that already has about a 1,000 dealerships subscribing to it. For a full explanation of wiADVISOR and other services from Mopar we caught up with Mopar Marketing Director Tricia Hecker and wiADVISOR Project Manager Samantha Roberts on the floor of the 2013 National Automobile Dealers Association Convention in Orlando, Fla