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Love of Cars, History Bring Crowds to Museumby Mike Driehorst
June 17, 2013 9:39 AM
It was an ideal setting on Saturday … if you  With early morning overcast skies giving way to a sunny afternoon, more than 400 registered cars were on hand for the 24th annual CEMA Charity Car Show on the grounds of the Walter P. Chrysler Museum, which was open to the public for the first time since December. “This was one of the best show turnouts we have ever had in terms of vehicles and spectators,” Chrysler Employee Motorsports Association (CEMA) Vice President Lori...  |
Celebrating Chrysler Group Heritage, Futureby Mike Driehorst
June 6, 2013 7:44 AM
Today marks the 88th anniversary of Walter P. Chrysler establishing Chrysler Corporation.  Today through Sunday, the fourth anniversary of our venture with FIAT, we will look back at our history through today. We also invite you to join in on the reflection while offering your memories, pictures, video and other perspective you have on the history, the current operations and the future of the company.Today, we’re looking at our innovations and technology. Tomorrow, we’ll a look at our ads and badges. On Saturday, we’ll spotlight our lifeline – our vehicles. Finally,... |
#HEMIDay: A Day of Celebration for Mopariansby Mike Driehorst
April 25, 2013 3:33 PM
While April 26 may be just another day on the calendar to most people, to many, it’s something special.  April 26 – aka 426 – has grown over the years to become a grassroots celebration of the 426 HEMI® engine. The first engine with hemispherically-shaped combustion chambers, the 426 HEMI was officially unveiled in 1964 as a racing engine. It was later tamed and added to our production cars. It’s had a wealth of high-powered history on the road and on the track since then. To help celebrate #HEMIDay, Mopar® will have... |
Chrysler Brand Jams Out at Detroit Jazz Festivalby Mia Morandi
September 12, 2012 3:53 PM
From the Roaring 20s to the golden Motown era to its hardcore Rock City days, Detroit, the birthplace of techno and notable hip-hop artists, has played a significant role in nearly every music scene.  On Labor Day weekend, two of Detroit’s greatest industries came together as the Chrysler brand helped sponsor Detroit’s 33rd annual Jazz Festival. “The fact that Detroit holds the largest free jazz festival in the world and brings in such legendary musicians is a testament to the fact that the city is still playing a... |
Celebrating Chrysler Historyby Mike Driehorst
June 5, 2012 9:59 PM
 As most fans -- Moparians, I'd dare say -- of the Chrysler Group probably know, June 6 is an important date in our history. Walter P. Chrysler incorporated Chrysler Corporation June 6, 1925 -- 87 years ago. To help mark the day, we'll be sharing several videos that look back at our history, including a recent chat with Manager of Historical Services Brandt Rosenbusch. But the day wouldn't be complete without you: Our customers and supporters who have played a vital part in our past and recent success. We'd like you... |
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