Building high-performance cars, such as the SRT Viper, and racing them in the American Le Mans Series gets consumers to consider Chrysler Group vehicles, says Ralph Gilles, President and CEO of the SRT Brand and Motorsports and Senior Vice President of Product Design.
"Race fans get to the track early and they have the time to do some car shopping," Gilles said Thursday morning during a panel discussion titled "Racing on Woodward," sponsored by WWJ-AM radio, ahead of...
Featured Video Posts
Racing and high performance fuel car buyers, SRT chief tells Woodward crowd
by Dale Jewett
August 15, 2013 2:28 PM
Ram Reveal Among WDC Highlights
August 13, 2013 4:46 PM
This weekend, Woodward Avenue (Mich.) will be filled with auto enthusiasts celebrating vehicles, past and present. And Chrysler Group is joining the festivities by bringing more than 70 vehicles to this year’s Woodward Dream Cruise. The company is not only showcasing the latest models and rich vehicle heritage, but is also hosting a variety of events for Dream Cruisers to enjoy.
The Woodward Dream Cruise is officially Saturday, Aug. 17, but events are going on nearly all week. On Thursday, Ralph Gilles, President and CEO of the SRT Brand and Motorsports, will be part of an Auto...
Customers Stick to Traditional Car Colors
July 22, 2013 10:20 AM
Even with about 90 different colors available, including Detonator Yellow Clear Coat, Rock Lobster Clear Coat (right) and Citrus Peel Pearl Coat, the most popular car colors through July for our 2013 model-year sales are variations of black, white and silver.
While white was the most popular car color in 2012, according to a study by PPG, our customers this year are opting for a darker appeal with Black Clear Coat leading the way. Here are the top five colors among all Chrysler brands:
1. Black Clear Coat
2. Bright White Clear Coat
Plum Crazy Giveaway
by Jen Herman
July 12, 2013 5:00 PM
America has always had a love affair with muscle cars. The 1960s were the golden decade of the muscle car for Chrysler with its legendary HEMI engine. From the Chrysler 300C to the Plymouth Barracuda, there was no shortage of power on the road.
Today that love affair continues. This weekend in Carlisle, Pennsylvania, a gathering of more than 2,400 Chrysler brand enthusiasts is taking place. It's billed as a Mopar-lover's paradise. There are cars, prizes, guests and a big contest reveal that will make HEMI fans roar with excitement.
The 2013 Dodge Challenger Dream Giveaway is the opportunity for someone...
Love of Cars, History Bring Crowds to Museum
June 17, 2013 9:39 AM
It was an ideal setting on Saturday … if you
With early morning overcast skies giving way to a sunny afternoon, more than 400 registered cars were on hand for the 24th annual CEMA Charity Car Show on the grounds of the Walter P. Chrysler Museum, which was open to the public for the first time since December.
“This was one of the best show turnouts we have ever had in terms of vehicles and spectators,” Chrysler Employee Motorsports Association (CEMA) Vice President Lori...