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Ram Truck Brand Leads in Towing Standards

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Under the Pentastar: July 18, 2014



Chrysler Group celebrates Collector Car Appreciation Day

by Jack Crawley

 1970 Dodge Challenger T/A

Just as the smoke clears from Fourth of July celebrations, you may see some classic and collector cars emerging from the haze. On Friday, car collectors and auto enthusiasts alike will celebrate National Collector Car Appreciation Day by taking to the streets in their collector cars or attending any of the more than 100 events planned across the U.S. and Canada.

National Collector Car Appreciation Day kicked off in 2010 and is officially recognized by the United States government on the second Friday of July each year. It...

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WPC Museum again opens for annual charity car show

by Mike Driehorst

Cars. Community. Chrysler museum.

It’s a combination that drew more than 400 cars and about 2,500 people last year to the annual Chrysler Employee Motorsport Association Charity Car Show.

This year, the 25th annual CEMA Charity Car Show is slated for Saturday, June 7, 9 a.m.-4 p.m., and could be even better.

Of course, there will be plenty of cars from throughout Chrysler Group’s present and past, plus other non-Chrysler cars. It’s a great opportunity to talk to the owners and ask about the story that you just know exists...
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Super centenarian is older than Dodge

by Ed Garsten

The last time I ran into Hubert Fields, he almost ran into me. It was Dec. 4, 2006, and to celebrate his 100th birthday that day, some of our folks ran him around really fast in a Dodge Viper. It's what the lifelong devotee of Chrysler, and former employee, really wanted.  

A few weeks ago, his grandson, Kirk Bierley, sent me an email with the ominous word "update" in the subject line. He asked me if I remembered his grandfather, which I did. I was afraid to go further until I scanned ahead...
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The Big Picture: What *is* each brand

by Mike Driehorst

Shortly after the wrap came off a new Fiat Chrysler Automobiles sign at the Chrysler Group HQ, Auburn Hills, Mich., company brand CEOs took the wraps off of their respective plans for the next five years.

By now, you’ve read about the vehicle changes and plans Fiat Chrysler Automobiles announced last week for Chrysler Group and North America. So what we’re going to do here is focus on the positioning focus for each of our brands.

Read it over and let us know in the comments or via Twitter (tagged #FCA5)...
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Passion Rivals Horsepower at Spring Festival of LXs

by Dale Jewett

Cars drive in for Spring Festival of LXs.

The nearly 1,000 cars that rolled into the Verizon Amphitheater parking lot in Irvine, Calif., last weekend packed plenty of horsepower and attention-grabbing looks. 

More importantly, the steady stream of Chrysler 300s and Dodge Chargers, Challengers and Magnums carried some of the Chrysler Group's most-passionate fans.

This was the ninth year for the Spring Festival of LXs, organized by the SoCalLX club and And every year the number of cars and people that make the trip to the Spring Fest has grown. Those who...
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