August 13, 2013 4:46 PM
This weekend, Woodward Avenue (Mich.) will be filled with auto enthusiasts celebrating vehicles, past and present. And Chrysler Group is joining the festivities by bringing more than 70 vehicles to this year’s Woodward Dream Cruise. The company is not only showcasing the latest models and rich vehicle heritage, but is also hosting a variety of events for Dream Cruisers to enjoy.
The Woodward Dream Cruise is officially Saturday, Aug. 17, but events are going on nearly all week. On Thursday, Ralph Gilles, President and CEO of the SRT Brand and Motorsports, will be part of an Auto...
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Customers Stick to Traditional Car Colors
July 22, 2013 10:20 AM
Even with about 90 different colors available, including Detonator Yellow Clear Coat, Rock Lobster Clear Coat (right) and Citrus Peel Pearl Coat, the most popular car colors through July for our 2013 model-year sales are variations of black, white and silver.
While white was the most popular car color in 2012, according to a study by PPG, our customers this year are opting for a darker appeal with Black Clear Coat leading the way. Here are the top five colors among all Chrysler brands:
1. Black Clear Coat
2. Bright White Clear Coat
SPEED TV's 'Test Drive' Features 2013 SRT Viper
by Dan Reid
January 15, 2013 1:53 PM
The widely popular “Test Drive” program on Speed TV, hosted by multitime road-racing champion and SRT Motorsports factory driver Tommy Kendall, will feature the 2013 SRT Viper this week.
Set to air at 6:30 p.m. Eastern time Tuesday, Jan. 15, the one-hour show will highlight the return of the fifth-generation Viper sports car. Kendall will be joined on this edition of “Test Drive” by various co-hosts, including 1991 IndyCar champion Michael Andretti. Kendall and Andretti climbed behind the wheel of the 2013 SRT Viper at the Road Atlanta circuit,...
2014 Jeep® Grand Cherokee SRT: Built With Customers in Mind
by Pete Misiak
January 14, 2013 4:00 PM
In show business, the time-worn unwritten rule is you always save the best for last. Build to that crescendo, and end the presentation with a socko finish. That’s what happened this morning at the Jeep® reveal at the North American International Auto Show. The Jeep Grand Cherokee SRT closed the show, radiating power and luxury, functionality and style. For 2014, Grand Cherokee SRT checks all of those boxes.
Among the distinctive features that make the 2014 Jeep Grand Cherokee SRT special are the new signature LED character lamp treatment, a brawnier grille, a new, one-touch...
Mopar Preview for SEMA
by Pete Misiak
October 29, 2012 11:19 PM
One of the biggest players at one of the biggest trade shows in the U.S. is about to flex some muscle, revealing more performance and more customization for its customers than ever.
Welcome to Mopar’s world.
At the Specialty Equipment Market Association (SEMA) trade show in Las Vegas, the brand will make a host of announcements Tuesday that will empower customers to put more power, capability and customization into their vehicles.
“We’ll continue to give our enthusiasts optimal performance and appearance packages on the street, at the track and on the trail,” says Pietro Gorlier, President and...