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SPEED TV's 'Test Drive' Features 2013 SRT Viper by Dan Reid January 15, 2013 1:53 PM The widely popular “Test Drive” program on Speed TV, hosted by multitime road-racing champion and SRT Motorsports factory driver Tommy Kendall, will feature the 2013 SRT Viper this week. Set to air at 6:30 p.m. Eastern time Tuesday, Jan. 15, the one-hour show will highlight the return of the fifth-generation Viper sports car. Kendall will be joined on this edition of “Test Drive” by various co-hosts, including 1991 IndyCar champion Michael Andretti. Kendall and Andretti climbed behind the wheel of the 2013 SRT Viper at the Road Atlanta circuit,... Tags: Ralph Gilles , SRT , SRT , Viper Share Comments [0] Permalink
2014 Jeep® Grand Cherokee SRT: Built With Customers in Mind by Pete Misiak January 14, 2013 4:00 PM In show business, the time-worn unwritten rule is you always save the best for last. Build to that crescendo, and end the presentation with a socko finish. That’s what happened this morning at the Jeep® reveal at the North American International Auto Show. The Jeep Grand Cherokee SRT closed the show, radiating power and luxury, functionality and style. For 2014, Grand Cherokee SRT checks all of those boxes. Among the distinctive features that make the 2014 Jeep Grand Cherokee SRT special are the new signature LED character lamp treatment, a brawnier grille, a new, one-touch... Tags: Grand Cherokee , Jeep brand , SRT , SRT Share Comment [1] Permalink
Mopar Preview for SEMA by Pete Misiak October 29, 2012 11:19 PM One of the biggest players at one of the biggest trade shows in the U.S. is about to flex some muscle, revealing more performance and more customization for its customers than ever. Welcome to Mopar’s world. At the Specialty Equipment Market Association (SEMA) trade show in Las Vegas, the brand will make a host of announcements Tuesday that will empower customers to put more power, capability and customization into their vehicles. “We’ll continue to give our enthusiasts optimal performance and appearance packages on the street, at the track and on the trail,” says Pietro Gorlier, President and... Tags: SEMA , SRT , Mopar Share Comments [0] Permalink
The Price of Excellence by Pete Misiak September 10, 2012 7:51 PM Can you really put a price tag on power? How about performance? Craftsmanship? What about creature comforts? Or cutting-edge technology? Chrysler Group’s Street and Racing Technology (SRT) brand factored in these components and came up with a number – actually two pricing numbers – for its 2013 SRT Viper models. Providing a blend of extreme performance and deliberate preservation, the SRT Viper offers what has become the iconic DNA of a supercar that continues to bring the... Tags: Media , Dealers , Ralph Gilles , SRT , Viper Share Comments [0] Permalink
Cargasm 2012: The Now and the New by Mike Driehorst July 3, 2012 7:45 AM Last week at Chrysler Group's annual What's New, we -- and 100+ media and auto analysts friends -- had a first-hand look at the 2012 lineup and a look at what's coming out next year. So be sure to check your favorite auto site come Sept. 1. That's when the embargo lifts. In 2011, the only new news out of What's New Day was the new eight-speed transmission, which debuted on the Chrysler 300 and Dodge Charger. This year, we had our full fleet on hand for media and analysts... Tags: Ram , Product Passion , Happenings , Chrysler , Fiat , Dodge , SRT , Jeep brand Share Comments [0] Permalink