After months of preparation and relocating an entire race team to France, it's time for the drivers of the SRT Viper GTS-R to put the pedal to the metal for the 24 Hours of Le Mans.
Race qualifying sessions will be held Wednesday and Thursday evening at the Circuit de la Sarthe. The race gets underway on Saturday, June 22, at 3 pm in France (9 am...
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Vipers revved up for return to 24 Hours of Le Mans
by Dale Jewett
June 19, 2013 1:38 PM
The All-New Dodge Dart 'Likes' Social Media
by Jen Herman
September 28, 2012 3:30 PM
The Dodge Dart is driving people to connect, learn and discover the all-new compact car through social media.
Whether posting to Facebook, engaging our followers on twitter, or photosharing, Dodge is building awareness through several social media channels.
Recently, hundreds of Chrysler Group employees engaged in the Dodge Dart Ride & Drive. The event gave the people behind the Dodge Dart a chance to drive the all-new compact car.
Employees also took photos with the new Dodge GRC Rallycross race car and driver Travis Pastrana through “Social Booth.” It works like a photo booth, but also...
'Girls Only' Road Trip in a Dodge Grand Caravan
by Pete Misiak
August 2, 2012 4:14 PM
Sometimes the everyday challenges of life need to be countered with bold action – something different, or daring, even fun.
Like a road trip.
And that’s exactly what three women from Canada decided to experience first-hand, with the help of a generous and thoughtful Dodge dealer.
Angele Lafond, Ann Bacciaglia and Barbara Dundas – all ardent social networkers from Ottawa – were looking for a way to attend the annual BlogHer conference in New York City.
“We met through Twitter and tweet ups in Ottawa,” Dundas said....
A Virtual Weekend Planned for First 2013 SRT Viper
by Pete Misiak
June 22, 2012 10:33 AM
If you are unable to attend this weekend’s charity auction of the first 2013 SRT Viper to roll off the assembly line, you can still share in the fun – electronically.
Let driveSRT.com place you right in the middle of the Barrett-Jackson Orange County (Calif.) auction of the new Viper, with all proceeds from the sale going to the Austin Hatcher Foundation for Pediatric Cancer. The Viper auction is scheduled to begin Saturday at 6 p.m. ET.
A virtual viewing party on Twitter is being hosted by driveSRT. Fans are encouraged to use the #firstSRTviper...
Follow Up: More on the #MotorCity F-Bomb Tweet
by Ed Garsten
March 10, 2011 1:46 PM
When a reporter called yesterday snarkily asking, “seen any good tweets lately,” I knew exactly what was coming next -- a firestorm across the web regarding an errant tweet by a now-former employee of Chrysler’s social media agency.
The tweet denigrated drivers in Detroit and used the fully spelled-out F-word. It was obviously meant to be posted on the person’s personal twitter account, and not the Chrysler Brand account where it appeared.
First, Chrysler did not fire this person since this wasn’t one of our employees. The agency did. It was their decision. We didn’t demand it.
Second, as the day and night wore...