October 25, 2012 4:24 PM
UPDATE: PLEASE SEE COMMENTS FROM CHRYSLER CHAIRMAN AND CEO SERGIO
MARCHIONNE POSTED 10/30/12.
There are times when the reading of a newswire report generates
storms originated by a biased or predisposed approach.
On Oct. 22, 2012, at 11:10 a.m. ET, the Bloomberg News report
Says Jeep® Output May Return to China as Demand
Rises” stated “Chrysler currently builds all Jeep
SUV models at plants in Michigan, Illinois and Ohio. Manley
(President and CEO of the Jeep brand) referred to adding Jeep
production sites rather than shifting output from North America to
Despite clear and accurate reporting, the take has given birth to a
number of stories making readers believe that Chrysler plans to
shift all Jeep production to China from North America, and
therefore idle assembly lines and U.S. workforce. It is a leap that
would be difficult even for professional circus acrobats.
Let’s set the record straight: Jeep has no intention of
shifting production of its Jeep models out of North America to
China. It’s simply reviewing the opportunities to return Jeep
output to China for the world’s largest auto market. U.S.
Jeep assembly lines will continue to stay in operation. A careful
and unbiased reading of the Bloomberg take would have saved
unnecessary fantasies and extravagant comments.