The Jeep® brand is known for testing the limits, going to the extreme and living an active lifestyle. Now the very people who work for the brand will push their boundaries to see just how tough they are.
The Jeep brand is the exclusive automotive sponsor for Men's Health magazine's “URBANATHLON & Festival,” a competition that combines traditional road race elements with challenging obstacles. The first event will kick -off in Chicago this Saturday, Oct. 15 with additional events in New York (Oct. 29) and San Francisco (Nov. 13). Participants will see Jeep Wrangler and Grand Cherokee vehicles integrated into a series of challenging obstacle courses along the 10-mile route. Course obstacles will stay true to each event's location, from climbing over marine hurdles outside Soldier Field in Chicago to traversing monkey bars in the heart of Fisherman's Wharf in San Francisco.
Participants at this weekend's event in Chicago will include several members of the Jeep brand team. The Jeep team has been training for approximately the past two months and is ready to test their capabilities. The Jeep team participants range from extremely active competitors, such as Eric Johnson, Jeep Marketing Manager, who has engaged in an active lifestyle for more than six years, to more novice participants who are simply looking for a new workout with a team-building aspect. Most of the participants have already noticed large strides in their endurance and strength from the pre-competition training, and they hope to continue their workouts after the Athlon is finished.
Following the competition, participants can enjoy the festival and experience the Jeep brand product lineup on- and off-road driving course (New York and San Francisco), as well as a variety of Jeep brand-themed activities, such as the Jeep teeter-totter and a speed competition to see who can remove the soft-top roof from a Jeep Wrangler the fastest.