In show business, the time-worn unwritten rule is you always save the best for last. Build to that crescendo, and end the presentation with a socko finish. That’s what happened this morning at the Jeep® reveal at the North American International Auto Show. The Jeep Grand Cherokee SRT closed the show, radiating power and luxury, functionality and style. For 2014, Grand Cherokee SRT checks all of those boxes.
Among the distinctive features that make the 2014 Jeep Grand Cherokee SRT special are the new signature LED character lamp treatment, a brawnier grille, a new, one-touch liftgate and a new rear spoiler. Inside, Grand Cherokee SRT customers are treated to a new 8.4-inch touchscreen that displays a wealth of SRT-exclusive Performance Pages data.
Jeep Grand Cherokee SRT owners get an all-new, fully electronic eight-speed automatic transmission, three additional gears from their transmission, a new Eco Mode for that optimizes the new transmission’s shift schedule and extends the range of Fuel Saver Technology, which deactivates four cylinders when conditions allow.
The Grand Cherokee SRT is housed in an aggressive and functional exterior powered by an awe-inspired powertrain, offering a smooth ride, precision handling and benchmark braking.
Amazingly, many of the new features are inspired by customer suggestions and fans of the SRT brand.
“These days, much of the conversation about our vehicles comes from social media outlets,” said Ralph Gilles, President and CEO – SRT Brand and Motorsports. “Our public web site is tight with the many SRT clubs scattered across the country. We often conduct web chats where we interact with fans and get their thoughts on our vehicles and what they would like to see.”
Another source of feedback comes from owners of any Chrysler Group SRT vehicle participating in the SRT Track Experience, a day-long hands-on professional driving “school” that maximizes driving knowledge and skills on the street or track. Sessions are held throughout the year at selected tracks. For more information, visit http://drivesrt.com.
The new 2014 Jeep Grand Cherokee SRT is built at the 3-million-square-foot Jefferson North Assembly Plant (JNAP) in Detroit, which has been the site of Grand Cherokee production since its introduction in 1992. To meet consumer demand, a third crew of 1,100 workers was added at JNAP in the fourth quarter of 2012.
