June 22, 2012 8:09 AM
Editor's Note: At Chrysler Group, we put our
interns to work. Recently, Mia Morandi, one of the summer interns
within Chrysler Group PR, helped the FIAT North America
communications team during a media event in Miami. We asked her for
a write up on the experience and below is her report.
A media ride and
drive was the last thing that came to mind when I heard I would be
in Miami.” Needless to say, the board of the Southern
Automotive Media Association (SAMA) is proud of its attention
grabbing title. And it should be.
This year was the 2nd annual Topless in Miami convertible ride and
drive event. The organizers of SAMA attracted more than 60
automotive journalists to drive 17 new convertibles from 14
different manufacturers. Hosted at Key Biscayne Ritz-Carlton in mid
June, drivers test the vehicles along the seven-mile road that cuts
through the Key. Drivers then rank each of the vehicles so that at
the end of the day, the winners for each category can be
I was excited to be attending my first automotive event as part of
the team representing the Fiat 500c by Gucci, which competed in the
Small Convertible category. Everyone at SAMA welcomed you with open
arms. For all anyone knew, it was a group of friends taking photos
while they jumped from one spectacular vehicle to the next.
The Fiat 500 by Gucci was noticeably one of the smallest vehicles
present but it didn’t fail to leave one of the biggest
impressions. One of the journalists even confessed to me under her
breath that she had driven the Gucci three times that day. I cannot
remember anyone leaving that vehicle without an enormous smile on
The Cinquecento makes itself unforgettable. It has a catchy
interior (right) with green/red/green stripped accents on
the two-toned seats as well as the seatbelt. The exterior is
comprised of interlocking "GG" hubcaps, classic green/red/green
stripe running on the retractable cloth top of the car, and a
simple cursive chrome “Gucci” signature to complete
this Fiat’s classic look. It offers all the elegance of high
fashion without exaggerations making this car quite practical.
I could go on about the chic design of the vehicle, what a fun
drive it is and how even a tomboy like me can fall in love with it
but I’ll let the opinion of the SAMA speak for itself.
After swimming in the ocean, writing a press release or just
relaxing, Topless in Miami attendees reunited for dinner and
anxiously awaited the results of the day. Tension broke when the
Fiat 500c by Gucci was awarded the “Small
Convertible of the Year” by SAMA and was even a contender
for “Convertible of the Year Award.” Along with the
other winning vehicles, the 500c by Gucci will have a reserved spot
at the Miami Car Show, with its SAMA award alongside.
Topless in Miami is a phenomenal event where both work and play
coexist harmoniously. SAMA should be proud of its efforts. Though a
relatively small event, Topless in Miami is making waves, just like
the Fiat 500c.