As with the Chrysler Brand news conference earlier in the day, Jeep® Brand President/CEO Mike Manley reflected back on the recent uncertainty of Chrysler Group -- while also looking forward during the North American Auto Show news conference.
"Jeep Brand has a significant role to play with Chrysler Group...it reflects the American spirit...and being all you can be to the fullest extent of your abilities."
During the Nov. 4, 2009, Chrysler Group business plan presentation, Manley said he pledged to renew or refresh every vehicle in the lineup. Before detailing the changes, he looked back on the 2010 sales for Jeep -- what he called Chrysler Group's "truly global brand." Every Jeep vehicle, Manley said, increased sales by at least 10 percent during 2010, compared to 2009.
Liberty: New Renegade model released in early 2010, and the Liberty Jet was unveiled during the L.A. Auto Show in November.
Patriot: Updated and refreshed.
Wrangler: "Significant upgrades and improvements," Manley said, with completely new interior. The Sahara was introduced with a body color hardtop giving it a "broad vehicle appeal." Globally, Manley said Wrangler sales increased 26 percent year over year -- reinforcing the Wrangler as the "icon of the brand."
Grand Cherokee: With numerous awards, Manley said the Grand Cherokee offers an "unprecedented level of quality and craftsmanship." With the new Grand Cherokee Overland Summit being the most luxurious Jeep to date.
Compass (pictured): The all-new 2011 Jeep Compass addressed any concerns that it was not "truly a Jeep," Manley said. "It's genetically engineered with what the best of its siblings bring to the table but with a size and attitude all of its own," he added. It also has available the Freedom Drive II Off-Road Package, so that every Jeep vehicle now offers a Trail Rated model. The Compass includes 30 standard safety and technical features, and has three powertrain options -- including a 2.2 Diesel for the international market.
To commemorate the 70th anniversary of Jeep, each vehicle will have "stunning, premium special-edition models of each in our lineup that pay homage to the history of the legendary Jeep brand,” according to Manley.
Each vehicle also will bear a special badge (pictured).
If you missed the Jeep NAIAS news conference, you can view it on-demand for the next 30 days on the Chrysler Communications Facebook Page.