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Articles written by Scott Anderson:
August 14, 2009

It’s kind of hard to believe that the babies born when the first Woodward Dream Cruise got rolling are now flashing their learners’ permits.
So, if you're in the Detroit area, why not bring them, and yourself, to the...
August 19, 2009
If you’re not moving forward, you’re moving backward. We’re pretty glad to be moving up in the American Customer Satisfaction Index, which is conducted by the University of Michigan. It finds consumers overall are more happy with Chrysler products...
August 25, 2009
Safety First: 2010 Avenger, Sebring Get IIHS Highest Ratings

The Insurance Institute of Highway Safety (IIHS) doesn’t go easy on cars and trucks it tests, and for good reason. After all, the IIHS is well-regarded for its independent safety reviews.
For the 2009 calendar...
August 31, 2009
Mopar drag racing legend “Big Daddy” Don Garlits puts his Dodge Challenger Drag Pak by Mopar through a test run at the World Series of Drag Racing at Cordova Dragway Park in Cordova, Ill., on...
September 2, 2009
10,000 Dodge Calibers Added for 2009

Just a bit of good news to report as we approach Labor Day weekend.
Chrysler Group LLC will return the second production shift at the Belvidere (Ill.) Assembly Plant to boost Dodge Caliber production by more...
September 7, 2009

Kasey Kahne's big win in Sunday's Pep Boys Auto 500 at the Atlanta Motor Speedway all but clinched his spot in the Chase for the Sprint Cup Series. After all, Kahne lept five positions in the...
September 8, 2009
Windsor Begins Making Chrysler's Grand Voyager Minivan for Across-the-Pond Buyers
The Chrysler minivan may be in its mid-twenties, but it will always be known as a home-grown baby - one that’s been widely adopted by more than 80 nations. So satisfy those markets, Chrysler Group...
September 10, 2009
Good Bet: Dodge Journey Gets IIHS Top Safety Pick

No, it’s not déjà vu.
The 2010 Dodge Journey has picked up the 2009 IIHS Top Safety Pick – the highest possible rating from Insurance Institute for Highway Safety (IIHS). The announcement comes just two weeks after the...
September 10, 2009
Under the Pentastar - September 11, 2009
The top stories from Chrysler Group LLC for the week of September 11, 2009: Stories include: Big win for Kasey Kahne, a minivan for all markets, new status for GEMA and Dodge Journey receives top...
September 11, 2009
Deora Drives Again ... At RM Auction
Before there was a crossover, actually before anyone thought of the name "crossover" for that matter, there was the 1967 Dodge Deora concept.
Those were wild times for America and for designers. And 1967 might have...
September 14, 2009
Chrysler, Fiat Make Joint Worldwide Debut in Frankfurt
The Frankfurt Motor Show opens to media from around the world on Tuesday, which also marks Chrysler Group LLC's first international motor show appearance since beginning operations as a new company.
The Chrysler, Jeep® and Dodge brands...
September 15, 2009
Chrysler Group Display at Frankfurt
September 17, 2009
A Walking Tour of Chrysler's Stand at Frankfurt
To show our corporate relationship, Chrysler and Fiat are sharing a space at this year's Frankfurt Motor Show. Media previews kicked off this week and Peter Rawlinson gives us a brief tour of...
September 17, 2009
Once Bitten ... The Viper Rally
Everyone knew Dodge Viper fans were loyal and passionate. But that’s a bit like saying a nip from a Garter snake is as serious as a bite from a … well … a Viper.
We, and likely...
September 18, 2009
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It's on.
The Chase, that is, which gets rolling on Sunday at 2 p.m.
Penske Racing’s Kurt Bush (No. 2 Miller Lite Dodge) and Richard Petty...
September 18, 2009
Can't get enough of Wednesday's Viper rally? We figured as much. Check out this feature video story for all the details on the colorful caravan that snaked through our area.
September 21, 2009
Driver Manuals Go Digital ? Leaner and Greener Leaner too
With the increasingly sophisticated car has come the
increasingly sophisticated car manual – all 4 pounds of it,
which is looking more and more like the phone book of
yesteryear.
“We’re getting to the...
September 23, 2009
September 24, 2009

For some drop-dead gorgeous shots of Dodge Vipers, check out our Flickr page for updated photos of the recent Viper rally to Niagara Falls.
September 25, 2009
While some state fairs have faded, the big one in Texas just keeps on gettin’ bigger. That goes forboth people and trucks in attendance.
Dodge let the 2010 Dodge Ram Heavy 2500 and 3500 models out of
their...
September 28, 2009
Busch Continues Solid Chase Run with 5th Place Finish
(file)
Kurt Busch turned in a solid fifth-place finish Sunday at Dover in his run in the Chase entered week two. The complete release follows.
DOVER, Del. (Sunday, Sept. 27, 2009) – Kurt...
September 28, 2009
UNC Wins Chrysler-Sponsored 2009 MBA Case Competition

A team from the University of North Carolina at Chapel Hill (UNC) emerged victorious from a tough field of MBA candidates competing for $35,000 in scholarships at the 2009 National Student Case Competition,...
September 29, 2009
Chrysler Dealers Ranked Near Perfect By Women Customers

September 29, 2009
Kahne Talks Chase, Engines and Avoiding Conservative Driving

Driver Kasey Kahne, of No. 9 Budweiser Dodge Charger, is now 12th overall in the Sprint Cup Series having finished 8th at Dover over the weekend. Kahne spoke to the media today about this coming weekend's Kansas City...
October 1, 2009

Chrysler Group LLC’s September sales, which you can find here, were obviously down from this time last year. Still, one could light a few candles (as opposed to cursing the relative darkness) of the post-CARS program.
One...
October 7, 2009

Kurt Busch, Driver, No. 2 Miller Lite Dodge Charger, who is now in fifth place in the Chase for Sprint Cup Series point standings after an 11th-place finish in Kansas last weekend, was the featured...
October 7, 2009
From Wheels to Roof: Accessorizing the PT with Mopar
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More than a million people love their Chrysler PT Cruisers, and now they can count the ways - more than 50 of them in fact - that Mopar® accessories help drivers and passengers get even...
October 8, 2009
Pictured: 2009 Dodge Ram 1500 Laramie
Truck lovers' site PickupTrucks.com is running a poll on who has the best truck at the State Fair of Texas. We've got Ram lovers...
October 9, 2009
It's a fact: The best way to prove a product works isn't to test it in some lab or office complex, but out in the real world. So we decided...
October 9, 2009
Under the Pentastar - October 9, 2009
Under the Pentastar is a quick video wrap of significant events at Chrysler Group LLC over the past week. This week's edition features a new Dodge Ram brand and executive leadership, a renewed...
October 14, 2009
Petty's Record: 200 Victories, Seven Daytona 500 Wins

Richard Petty with Dodge Driver Kasey Kahne, of Richard Petty Motorsports, celebrate in Victory Lane at Sonoma.
Racing legend Richard Petty - along with Bill France Sr., Bill France Jr., Dale Earnhardt...
October 15, 2009
For car lovers, SEMA is a bit like the holiday season a month early. The SEMA Santa is bringing the goods from Mopar and the best design minds at Chrysler Group, including a ...
October 16, 2009
Under the Pentastar - 10-16-2009
October 19, 2009
Chase Results: Kahne Grabs Third in Charlotte
October 19, 2009

The Dodge Ram 3500 is greeted by a longhorn steer.
Three Chrysler Group LLC vehicles hauled home three big awards – Texas Style.
Each October for the last 16 years, journalists from the Texas...
October 21, 2009
An iconic mask represents the Canadian Aboriginal and Minority Supplier Council's diversity award.
The awards recognizing Chrysler Group LLC’s commitment to diversity continue...
October 21, 2009
A Dodge Ram Power Wagon plays in the autumn leaves.
A crisp fall day, plenty of colorful leaves and a dozen or so Rams in their natural habitat.
That's what we're up to today...
October 22, 2009

(The 2010 Dodge Challenger SRT in Plum Crazy)
Since we did the story and video on how Chrysler Group LLC goes about selecting colors, we've been inundated with questions about when the...
October 23, 2009
Dodge knows a few things about Ram Heavy Duty truck owners. They tend to be male and on average stand 5-foot, 11-inches tall. Two-thirds of these folks own a dog, and...
October 28, 2009
Here is your insider’s view from the garage where the in-house gearhead group from Mopar® preps models for next week’s Specialty Equipment Market Association (SEMA) show in Las Vegas. Four Mopar image vehicles on their way to SEMA, but two that...
October 29, 2009
Chrysler First Automaker to Offer Mobile TV
Live TV just got mobile.
Chrysler Group LLC is the first automaker to mobile TV into Chrysler, Jeep®, Dodge Car and Ram Truck vehicles. Starting in late December, Chrysler, Jeep®, Dodge Car and Ram Truck customers may watch many of...
October 30, 2009
SIRIUS Radio on Pre-Owned Vehicles
Yesterday, Chrysler Group LLC announced a partnership with FLO TV to provide subscriptions for live network television on second- and third-row seating screens beginning next month for new vehicles. Today, there’s something for certified pre-owned...
October 30, 2009
Fired up: Dodge Motorsports Expands Penske Partnership for 2010

Penske Racing's Justin Allgaier, Driver of the No. 12 Verizon Dodge Challenger (left), and Tim Cindric, President of Penske Racing (right), introduce the 2010 NNS Dodge Challenger at Talladega Superspeedway
B-A-D.
It’s another way...
November 3, 2009
Moving at the Speed of Technology

Jayanthi Iyeng
The technology pushing advanced powertrains and electronic propulsion systems is moving … and fast.
As Director and Chief Engineer of Chrysler Group LLC’s
Electrified Propulsion Product Development unit, Jayanthi
Iyengar’s job...
November 3, 2009
The top line numbers from Chrysler Group LLC’s October sales:
- Sales were up 6 percent compared with September 2009
- Six out of nine Dodge cars post total sales boosts versus September 2009
November 3, 2009

By now you’ve probably heard. Tomorrow - Wednesday, Nov. 4 - is a big day for Chrysler Group LLC and its future. The doors to Chrysler Headquarters in Auburn Hills, MI will swing wide...
November 5, 2009

With all the excitement about the rollout of the Company's 2010-2014 Business Plan, we didn't want our SEMA vehicles to be overshadowed. Above is the plush and tough Dodge Ram Bianco. Check out all the...
November 6, 2009
That's the new tagline that communicates the Jeep® brand, which is launching an all-new advertising campaign. We think the ads sum up the brand's unique lifestyle and re-establishes one of the most recognizable brand names in the world with a new look,...
November 6, 2009
Under the Pentastar - 11-6-2009
Under the Pentastar is a quick video wrap of significant events at Chrysler Group LLC over the past week. This week's edition features highlights from a press conference with Chrysler Group CEO Sergio Marchionne...
November 9, 2009
What could be better than winning a NASCAR Sprint Cup race and turning a hard-working man into a millionaire? That was pretty much Kurt Busch's Sunday. Our trackside team has all the details:
Busch drove the No. 2 Miller Lite Dodge Charger to his second victory of the season and...
November 10, 2009
Jay Leno sure loves his 1970 Dodge Challenger. But cars have come a long way since the Nixon administration. So Jay turned to suspension experts Hotchkis to update his ride. After Hotchkis performed the modifications to the 39-year-old muscle car, the...
November 12, 2009
One trip, Five Engineers, Countless Smiles
When’s the last time you took a road trip?
If you’re like us, it’s probably been waaay too long. So let’s live vicariously through five Chrysler Group LLC engineers who didn’t just drive any ole’...
November 18, 2009
IIHS Pres.: Chrysler Shows 'Most Improvement' For 2010

Here’s a statistic for you: For the 2010 model year, Chrysler Group LLC products make up nearly 15 percent of the total vehicles named Top Safety Picks by the Insurance Institute for Highway Safety.
Specifically, the IIHS selected the...
November 18, 2009
Viper Joy Ride (Is There Any Other Kind?)
Our friends over at Red Letter Dodge posted some a.. - let's just call it "butt kicking" - footage from a recent meeting between the Viper Club...
November 19, 2009
Ladies and gentlemen, start your XBOX 360’s and rev up the V10-powered, SCCA SPEED World Challenge GT Dodge Viper. No fire suit is required.
November 20, 2009
One week before “black Friday,” Chrysler Group LLC is offering customers a bit of green.
Chrysler is announcing new incentives that offer consumers the choice of a gift for themselves or some extra cash in their pocket as the holiday season approaches.
“Chrysler Group is...
November 24, 2009
“It’s Only Hair," is the next spot in Jeep®'s "i live. i drive. i am. Jeep" campaign. The new national television spot premieres Nov. 30 as the brand moves into the second phase of the campaign. (Let us...
November 24, 2009
From our pals at Red Letter Dodge: a walkaround of the 2010 Dodge Viper SRT8 ACR
Chrysler engineer and driver Chris Winkler and team, ready the 2010...
November 24, 2009
Record, Meet Viper - Viper, Eat Record

Two days before Thanksgiving, the 2010 Dodge Viper SRT10 ACR (American Club Racer) has devoured the lap record for a production car at the famed Laguna Seca raceway in Monterey, Calif.
Sporting a two-tone red and black paint...
December 1, 2009
Dodge Journey Treks to Record Sales Month
Sales for the Dodge Journey rose some 93 percent in November compared with the same month last year. In case you’re wondering, yes, that constitutes a new monthly sales record for the crossover.
Journey’s uptick no doubt contributed to Chrysler...
December 2, 2009
Garage Envy: Dodge Viper SRT10® Lives On As the Ultimate American Sports Car

Today, Dodge unveils the final production year of the current generation Dodge Viper SRT10 at the LA Auto Show, and boy-howdy, it's a beaut. To celebrate, Dodge plans to deliver a vehicle lineup like no other since...
December 3, 2009
Four Wheeler: Ram Power Wagon is 2010 Pickup Truck of the Year
After some grueling tests (we're talking way beyond kicking tires here, folks) Four Wheeler has named the 2010 Dodge Ram Power Wagon its 2010 Pickup Truck of the Year, beating out the Ford SVT...
December 4, 2009
I live. I ride. I am. Jeep. (And I resell high)
(2010 Jeep Wranger Rubicon)
Consumer autos stalwart Kelley Blue Book is among the most trusted places on the Web for buyers to price new and used vehicles. And KBB is trusting Jeep in its kbb.com® 2010 Residual Value Study.
The study...
December 10, 2009
The Ram Heavy Duty is Motor Trend 2010 Truck of the Year

Breaking: The editors of Motor Trend today named the all-new
2010 Ram 2500/3500 Heavy Duty pickups the magazine’s
“2010 Truck of the Year.” Go to Motor Trend's
homepage to find out...
December 10, 2009
Handing over the hardware ... Fred Diaz, President and Chief Executive Officer – Ram Truck Brand, Chrysler Group LLC and Lead Executive for U.S. Sales accepts the 2010 Motor Trend Truck of the Year award for...
December 10, 2009
2010 Motor Trend Truck of the Year Photo Gallery

Check out the latest pix of the 2010 Motor Trend Truck of the Year award ceremony here in Dallas, Texas at our Flickr page.
December 10, 2009
Highlights and Reactions from the 2010 Motor Trend Truck of the Year Ceremony
How did the editors at Motor Trend " unanimously" pick the all-new Ram Heavy Duty 2500/3500 Pickups as the Motor Trend Truck of the Year? In the video above, Motor Trend Senior Editor Ed Loh...
December 11, 2009
You'll be seeing this new Ram Heavy Duty spot highlighting the 2010 Motor Trend Truck of the Year Award this weekend on multiple networks, especially during NFL games. It's a cool juxtaposition: the heavy chains, the tough environs of a...
December 14, 2009

Scott Kunselman, Vice President-Engineering Chrysler Group LLC lifts the 2010 Motor Trend Truck of the Year Award. Check out our Flickr page for more images of today's event.
“Can anybody think of...
December 15, 2009
Chrysler's Ban on Company Employee/Contractor Driving while Texting
Ten and 2. The clock hands that signify safe driver hand placement on the wheel should be well known to everyone who’s ever received their learner’s permit. Here’s another number to remember while driving: 23. According to a Virginia Tech Transportation...
December 15, 2009

When it comes to car colors, orange can come in a plethora of hues - from burnt orange to pumpkin to tangerine. And then, of course, there’s HEMI Orange.
December 17, 2009
Moving at Light Speed: Chrysler Invests Big In Fuel Effciency

Chrysler Group LLC CEO Sergio Marchionne with Michigan Gov. Jennifer Granholm and the 1.4-liter engine coming to North America.
Just 18 months after Chrysler Group LLC and Fiat S.p.A formed an alliance,...
December 17, 2009
How Multiair Works: Like Lance Armstrong's Lungs

December 17, 2009
Marchionne's Announcement of the GEMA Investment
Chrysler Group LLC CEO Sergio Marchionne announces the company's $179 million investment in the Global Engine Manufacturing Alliance (GEMA), based in Dundee, MI, to produce a 1.4-liter engine.
Michigan Governor Jennifer Granholm, Dundee Village...
December 18, 2009
Under the Pentastar - 12-18-2009
The top stories from Chrysler Group LLC for the week of December 18, 2009: Stories include: Chrysler Group LLC announces a major investment in Dundee, Michigan engine plant, bringing the Motor Trend award home and HEMI...
December 23, 2009
Towing Test: Ram 1500 vs. Ford F-150
Our pals over at the Ram Zone blog are always on the prowl for comparison tests, and they have wrapped up a nice little video...
January 4, 2010
Mopar's Performance Package Dodge Challenger, A Post Holiday-Treat

While we sitting back enjoying our fair share (ok, more than our fair share) of eggnog, Mopar was working out to pump the Dodge Challenger.
The muscle car is now a bit more muscular with a new
exterior performance appearance...
January 5, 2010
Just two months ago, Chrysler Group LLC CEO Sergio Marchionne told reporters that the company would once again start competing in the marketplace, and make a strong, steady push to maintain and improve sales. If the December sales figures are...
January 6, 2010
Four Wheeler Names Jeep Wrangler 4X4 of the Decade
For most of us, the “zips,” the “aught years,” or whatever you prefer to call that span of time between 2000 and the end of 2009, wasn’t exactly a decade to savor. The exceptions...
January 8, 2010
Ka-Boom ... Dodge Nitro Detonator @ NAIAS
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We'll have plenty more from the North American International Auto Show on Monday, including closer views of these vehicles on the show floor. We'll also hear from Chrysler Group LLC leadership. For now, however, here's a few details (and specs)...
January 8, 2010
Under the Pentastar - 1-8-2010
The top stories from Chrysler Group LLC for the week of January
8, 2010: Stories include: December sales, decade’s best 4X4,
new advertising agencies and Mopar Challenger.
January 8, 2010
Three new flavors of Jeep® vehicles (Jeep Liberty Renegade,
Jeep Wrangler Islander and Jeep Wrangler Mountain) will take a
bow at the North American International Auto Show in Detroit at
next week’s media preview. As we mentioned...
January 11, 2010
As promised during the Nov. 4 Business Plan announcements, Chrysler Group LLC will open dedicated brand-specific toll-free customer-care phone numbers in the United States for Chrysler, Jeep, Dodge and Ram brands. The company is...
January 11, 2010
LaHood 'Impressed' With Rapid Change at Chrysler
U.S. Secretary of Transportation Ray LaHood helped open the North American International Auto Show in Detroit this morning with some words of praise for Chrysler Group LLC and its future. Secretary LaHood said he was "very...
January 11, 2010

Today officially marks the start of the press preview for the North American International Auto Show and the early buzz is over at the Ram Truck Brand display. The 2010 Ram Heavy Duty, which is the 2010...
January 11, 2010
Hot and Cool: Fiat's Lineup at NAIAS
Fiat's impressive lineup during the Detroit Auto Show's press preview.
January 11, 2010
The Fiat BEV Makes a Showing @ NAIAS

The Fiat 500 BEV (battery-electric vehicle) is stepping out for the first time at NAIAS. The car is one vision of a gasoline-free, no tailpipe emissions future. More photos on our Flickr gallery.
January 12, 2010

Under its alliance with Fiat SpA, the Chrysler brand and the Lancia brand will be closely partnered.
Chrysler Design Study, which is based off a Lancia Delta, is an engineering demonstration on display at NAIAS this week.
More photos at our...
January 12, 2010
Viper SRT10 ACR: One More Reason to Check out the Chrysler Group Stand
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Need yet another reason to stop by the Chrysler Group LLC stand at NAIAS? How about a look at the Viper SRT10 ACR? Good 'nuff? We thought so.
The Dodge Viper SRT10 ACR brings both a stepped up driver experience and a...
January 12, 2010
A Virtual Tour of the Dodge Stand
Speaking of Dodge, our video team just finished this nice roundup of the Dodge Detroit Auto Show stand with a guided tour courtesy of Ralph Gilles, President and CEO of the Dodge Brand and Senior...
January 12, 2010
New Engines ... Kind of a Big Deal
Readers of this blog probably are aware of Chrysler Group's goal to improve fuel economy by 25% overall by 2014. This, as Ron Burgundy might say, is kind of a big deal....
January 12, 2010
Serious Loyalty Brings T&C the Polk (9 Times Running)
Make that two awards for tonight. At the 14th Annual Polk Automotive Loyalty Awards, the Chrysler brand’s 2010 Chrysler Town & Country was named “Automotive Loyalty Award — Minivan” (ninth year in a row)...
January 13, 2010
Jeep's Trio of Special Editions @ NAIAS
Mike Manley, President and CEO, Jeep® Brand chats with the video team about the Special Edition models at NAIAS, including the 4X4 of the Decade, the Jeep Wrangler
January 13, 2010
Where other Trucks Fear to Tread
One of our favorite headlines on this year’s North American International Auto Show was penned by Autoblog: “Detroit 2010: What a Feeling! Dodge Ram...
January 14, 2010
Keep on Truckin': Why Ram Went Solo
As Chrysler Group LLC CEO Sergio Marchionne said Wednesday night in a speech to Automotive News World Congress, the Ram Truck brand is strong enough to proudly roll on its own four wheels as a...
January 14, 2010
On A Roll, Wrangler "Best new Car for Off-Roaders"
The awards (unsurprisingly) keep on comin' for the 2010 Jeep® Wrangler. This time, it's from Cars.com, which has named the Wrangler the "Best New Car for Off-Roaders" Lifestyle Award.
Here's what Cars.com has to say: "The legendary Jeep Wrangler tops...
January 15, 2010
Chrysler Brand Display at NAIAS and Direction Forward
Olivier Francois, President and CEO, Chrysler Brand, provides some insight about the Chrysler Brand display at the 2010 North American International Auto Show and the...
January 19, 2010
Ready for A Close Up: Chrysler Spots During the Golden Globes
Yes, Ricky Gervais grabbed much of the spotlight with some good-natured ribbing of the Hollywood stars during his hosting of Golden Globes over the weekend. But...
January 22, 2010
Dodge Viper ACR-X's Training Day
With Groundhog Day still a couple of weeks away, another harbinger of spring goes to a much faster animal: the Dodge Viper ACR-X, which begins production in a few short months.
Dodge engineers recently put the Viper family’s newest...
January 25, 2010
With all four vehicle brands and a slew of special edition models in tow, Chrysler Group LLC is making a strong showing for the nation’s capital this week. The full-line exhibit includes all four brands:...
January 26, 2010
300C (Haiti) Arrives at D.C. Show
January 26, 2010
GEM Turns 10 (With Chrysler Group) Turns Down CO2 Emissions
These days, consumer electric vehicles are all the rage at auto shows, and the 2010 Washington Auto Show is no exception. But while manufacturers plan...
January 29, 2010
Olivier Francois on Haiti Car Auction
Olivier Francois, President and CEO,Chrysler Brand, discusses the donation of Chrysler 300C signed by hundreds of celebrities to the American Red Cross. The car will...
February 1, 2010
Chrysler Group vehicle customers are as varied as their cars; one size - or one style - definitely does not...
February 2, 2010
Unlike the Groundhog who saw its proverbial shadow today, Chrysler Group LLC reported a somewhat sunnier outlook today as market share continued to increase and several models posted sales increases in January.
February 3, 2010

Ram Heavy Duty Truck fans who also love the 6.7-liter Cummins Turbo Diesel engine, well, this is your day.
Cummins Inc. has announced a multiyear extension on its contract with Chrysler Group LLC to supply the legendary mill for...
February 5, 2010
Under the Pentastar - 2-5-2010
The top stories from Chrysler Group LLC for the week of February 5, 2010 Under the Pentastar: Stories include: January sales, Sterling Heights extension and designer merchandise.
February 5, 2010
Dodge Roars in Super Bowl?s 2Q

No matter how manly Super Bowl XLIV happens to be, just before the first half’s two-minute warning sounds, it’s going to get a testosterone boost. That’s when a new Dodge Brand spot is set to air during the...
February 8, 2010
Why Advertise During the Super Bowl?
Why is the Dodge Brand advertising the 2010 Dodge Charger R/T during the Super Bowl?
It’s a fair question. Here are a few stats to consider:
1. The network airing Sunday’s game expects 100 million people will tune in to...
February 8, 2010

Here's a color sure to break through your winter blahs: Furious Fuchsia.
The 2010 Dodge Challenger R/T Classic and Challenger SRT8® Furious Fuchsia editions are busting loose to commemorate 40 years of Dodge Challenger performance. But supplies, as they say, are limited with just 400...
February 9, 2010
Ready for Daytona? Oh Yeah, They're Ready
The 2010 NASCAR Sprint Cup Series season begins this Sunday with the 52nd running of the Daytona 500. In the above video, Dodge drivers Kurt Busch, Sam Hornish Jr. and Brad Keselowski talk about the upcoming...
February 10, 2010
February 10, 2010
Making the Connection ... Safely
The “Connected” 2010 Dodge Grand Caravan that’s generating a Wi-Fi signal as well as plenty of interest from the floor of the Chicago Auto Show, isn’t a prototype and it isn’t a concept.
The demonstration vehicle packed...
February 10, 2010
Bark Buckle UP founder Pet Safety Lady Christina Selter annouces the top ten Pet Safe Choice Winners.
The paws have it, the 2010 Chrysler Town & Country and the 2010 Dodge Journey were among...
February 11, 2010
You can fit a lot into the flatbed of a Ram Truck, but it’s probably not big enough to haul all of the awards the trucks have racked up in recent weeks. The highly respected...
February 11, 2010
At 40, Challenger Far from Over the Hill

(Above) The 1970 Dodge Challenger Hardtop
Lordy, lordy, the Dodge Challenger is 40.
But this b-day doesn't come with any "over the hill" novelty T-shirts or Viagra jokes. In fact, considering the many shades of Challenger, we'd say the muscle...
February 11, 2010
Ladies Next: 'I'm Gone' Dodge Charger Spot
“I’m Gone” is a love letter to all the badass Charger-driving women out there—tough, hot, and who know how to burn rubber. It turns the...
February 11, 2010

(Above) The 2010 Dodge Grand Caravan.
Chrysler Group LLC invented the minivan and today it’s inventing something new: The “Minivan Pledge.” In a nutshell, the pledge means consumers who trade in a competitive vehicle when they buy a 2010...
February 12, 2010
There are plenty of driving simulators for consumers to test out "virtual" vehicles at the 2010 Chicago Chicago Auto Show, which opens to the public today. But for folks who prefer the real world, check out the Camp...
February 15, 2010
Ralph Gilles on Dodge, Design at CAS
Dodge President and CEO Ralph Gilles took a few minutes with us to talk about Dodge, design and several other topics from the floor of the...
February 15, 2010
TIME Honors Wood as 2010 Dealer of the Year
Chrysler dealerships owners can get you a great deal on a vehicle, but they also do a great deal for their communities. Scott Wood, owner of Scott Wood Chrysler, Jeep®, Dodge in Batesville, Arkansas is one such dealership owner.
Wood was selected as the...
February 15, 2010
New Dodge Motorsports Site Revs Up Track Experience
With Sunday’s Daytona 500 (as well as the large pothole) now in our rear view mirror, we’re moving down the road of the 2010 NASCAR season and Dodge Motorsports is opening up the throttle with...
February 16, 2010
Seeing Red: Dodge Challenger R/T 'Hood to Fender'

February 18, 2010
AW's Review of the 2010 Ram 3500 Laramie Crew Cab

AutoWeek Senior Editor Bob Gritzinger reviews the 2010 Ram 3500 Laramie Crew Cab. The money quote:
"Give Chrysler some credit here. There are not many companies that have the resources and expertise to make big trucks...
February 18, 2010
Under the Pentastar - 2-17-2010
The top stories from Chrysler Group LLC for the week of February 19, 2010 include: Dodge Challenger Mopar accessories, a new stripe Challenger R/T, Pet Safety Choice awards...
February 22, 2010
Reid Bigland, President and CEO, Chrysler Canada, talks about the differences - and the similiarities - between the U.S. and Canadian markets from the International Auto Show in Toronto recently.
(Your humble blog editor apologies for not...
February 23, 2010
Fangs Out: Inside the Viper Sebring Tests
Last month, we brought you some images of the pre-production Dodge Viper ACR-X from the legendary...
February 25, 2010
A couple of black and white, yet very vivid TV spots from the Chrysler brand advertising group, Fallon, to share with you. My personal favorite is...
March 1, 2010
Load Em' Up: Ram Truck Brand Launches Sporstmen Tour

Whether they load their Ram Trucks with cinder blocks and bags of concrete, or fly rods and yellow labs, there’s one stop that both workmen (and women) and sportsmen (and women) will want to make this spring...
March 2, 2010
Completing the Puzzle: Chrysler, Lancia Combined Stand @ Geneva

For the first time, Chrysler and Lancia are literally sharing the stage at the 80th Geneva International Motor Show. The two brands are displayed in one exhibition area, moving away from a more...
March 2, 2010
“Chrysler Group sales were up slightly this month, in line with the industry. Compared with January, Chrysler Group’s February sales grew more than the industry average, reinforcing the company trend of steady, month-over-month growth.”
That’s how Fred Diaz, President and Chief Executive Officer–Ram...
March 3, 2010

Sometimes the best vantage point for understanding racing isn’t behind the wheel, but behind the sunglasses of the crew chief.
March 5, 2010
Punch In, Pedal Down, Keselowski Pulls Double Duty
You think your weekend is busy.
Brad Keselowski, is racing in his first full-time NASCAR Sprint Cup Series season behind the...
March 10, 2010
Holy Odometer! Allpar names 4,000th 200K Mile Club Member

March 10, 2010
Play in the Jeep® brand?s Virtual, Real Sandbox and Win

The Jeep® Brand has a big sandbox, whether you’re rolling in your Jeep Wrangler through Moab or following @Jeep on Twitter from your laptop.
March 11, 2010
March 12, 2010
Under the Pentastar - 3-12-2010
The top stories from Chrysler Group LLC for the week of March 12, 2010 this week Under the Pentastar include: Ram rolls at NTEA, a new Fiat Brand...
March 13, 2010
Packing Heat, Horsepower: Dodge Police Car Still the Best

We’ve seen whole a lot of reporting about police cruisers in the news today, which gives us a great opportunity to remind folks (both civilians and those in law enforcement) that the 2010 Dodge Charger police car...
March 16, 2010
The 2010 Ram Chassis Cab is one complex piece of machinery. But at the same time, it's designed for upfitters to customize it with "plug and play" ease....
March 17, 2010
The Dodge Grand Caravan CV (Cargo Van) is Business in Front and Business in the Back
From the outside, looks like a minivan, but this Dodge Grand Caravan is all business. Mike Pultorak, Product Planning Manager, Commercial Vans, provides a rundown on the industry leading...
March 18, 2010
Obermeyer Dares to Share on New Ram Spots
Acclaimed director Klaus Obermeyer is best known for his extreme sports cinematography, bringing a bit of the hardcore athlete’s world into our living room. So...
March 19, 2010
Starting Strong, Starting Green, Starting Pentastar
(Above: Manufacturing footage of the all-new Pentastar V-6 engine).
Today’s a special day for Chrysler Group LLC, its employees and anyone else concerned with the environment. We’ll be celebrating Job One at the Trenton (Michigan) South Engine...
March 19, 2010

When people use the word unique, they usually don’t mean unprecedented or one-of-a-kind, but instead something that’s relatively out of the ordinary. But Chrysler Group LLC is announcing something truly unique today.
The company’s Trenton South Engine Plant has...
March 19, 2010
"A New Industry Standard" for Engine, Plant Design
Some exciting engine and environmental announcements from today's event at the Trenton South Engine Plant. (Video produced by Paul Cirenese and Betty Newman).
March 22, 2010
Trailer Boats' 2010 Tow Vehicle o' the Year: Ram 1500
Try saying "tow boat" five times. Frustrating, huh? But if you own a Ram 1500, towing a boat is easier done than said.
Just ask Trailer Boats magazine, which it has chosen the Ram 1500 as its 2010 Tow...
March 23, 2010
Five Jeep® Fans Ready to Dig for Jeep Islander

They Tweeted, they won, and next week … They dig.
Five lucky Jeep® brand whizzes are headed to the 2010 New York International Auto Show to compete to win an all-new 2010 Jeep® Wrangler Islander. Each of the five...
March 24, 2010
Let's Get to Work: Ram Chassis Cab Pricing is Here
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Production of the 2011 Ram 3500, 4500 and 5500 Chassis Cab models is right around the corner, so Chrysler Group LLC today is announcing pricing on the highly anticipated trucks.
Prices start at $28,550, $37,265 and $38,975, for the...
March 24, 2010
The Ram Truck Brand is blazing a new trail as its own brand. And
as it does, it’s getting personal.
This week, the brand launches an...
March 25, 2010
The above video produced by Ed Garsten is from Wednesday's briefing to the media on the new advertising and marketing campaign for the 2010 Ram Heavy Duty. It provides a bit...
March 26, 2010
March 26, 2010
Dog's Best Friend: The 2010 Dodge Journey
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Animal
Radio® has given two thumbs paws up for the 2010
Dodge Journey and 2010 Chrysler Town and Country as the
show’s respective No. 1 and No. 2 pet-friendly vehicles of
the year. The weekly syndicated program,...
March 26, 2010
Register Now to Watch the Jeep Islander Dig April 1
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Come join us in a virtual sandbox next week for the Live Webcast of the Jeep "Tweet-to-Win" contest from the New York International Auto Show. Beginning at 7 a.m EDT Thursday, April 1 until the contest ends, five finalists...
March 30, 2010
Sergio Marchionne Addresses Skeptics, Chrysler Profits and the Dealer Network
Sergio Marchionne, Chief Executive Officer of Chrysler Group LLC, said Chrysler Group is on track to break even in 2010 and addressed the future of the company’s dealer network.
Speaking as the keynote...
March 30, 2010
Ram Power Wagon Easily Handles Moab's Wipe-out Hill
All-new 2010 Ram Power Wagon prerunning the trails in Moab, Utah. This three-story climb up Wipe-out Hill was made more challenging by a fully loaded bed....
March 31, 2010
There Can Be Only One: The Mopar ImMortal
Of all the trail-taming vehicles heading to 44th annual Moab Easter Jeep Safari in Moab, Utah, the Mopar ImMortal has our undying excitement. As Keith...
March 31, 2010
With a five-star U.S. government crash test rating in both front and side impact tests, and a “good” rating (the highest possible) from the Insurance Institute...
April 1, 2010
We Have A Jeep Wrangler Islander Winner!

April 1, 2010
Some really cool action video of the Easter Jeep Safari vehicles rockin' Moab.
...April 5, 2010
Fiat 500 Takes a Bow on Live With Regis and Kelly
The Fiat 500 was a guest on the Live With Regis and Kelly in New York last week. It clearly wowed the morning talk show hosts as well as the audience, who were geared up...
April 7, 2010
Viper Sheds Its Skin for Final Edition SRT 10s
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Dodge has pulled the curtain back several times this year on Viper action, such as during the Laguna Seca lap record and at Viper's only manufacturing plant. And now Dodge pulling the skin off the 2010...
April 7, 2010

Winning the 2010 Motor Trend Truck of the Year Award The Ram Truck Brand earns a few bragging rights. So the Ram Brand today unveiled a massive building wrap on the Chrysler Group LLC headquarters to celebrate...
April 7, 2010
A Closer Look at the Pentastar V-6 Engine
Here's a sneak peek of the 3.6-liter Pentastar V-6 on display at the New York International Auto Show. As we've talked about here, the V-6 is...
April 9, 2010
Ram Power Wagon Takes What Moab Dishes Out, Asks for Seconds
As one wise philosopher said, "There's a difference between knowning the path and walking the path." (OK, that wasn't Socrates or Plato. It was Morpheus in...
April 9, 2010
It's Friday: Get Your Drift On
Don’t try this unless you’re a professional Formula Drift driver. Fortunately, Samuel Hübinette is just that.
Two-time Formula DRIFT (FD) champion Hübinette is returning to the FD series...
April 12, 2010
Green Scene: Trenton's LEED Certification
We're a little more than a week away from Earth Day 2010, which is celebrated in more than 40 countries across the planet on April 22....
April 13, 2010
Chrysler, NASA Launch Next-Gen Tech Exchange
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(Above: Chrysler collaborated with NASA on the Saturn 1B space vehicle on the launch pad).
Chrysler and NASA have a long history that traces back to the early days of human space flight itself. In 1961, Chrysler built Redstone...
April 13, 2010
Ram?s Got Truck Beds Covered With Spray-on, Factory-Installed Bedliner
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As consumers, we’ve got spray-on sun tan, spray-on cheese and even spray-on hair. But none of those spray-ons can protect your truck’s bed from rocks or lumber, as well as the sun’s harmful UV rays.
Enter the Ram Truck...
April 14, 2010
Ram Hauls In Texting For CMA Artist Favs
Owners of Ram Trucks with heated steering wheels may have an advantage in this event, which involves some fast texting skills.
The Ram Truck Brand and the Academy of Country Music are working together on the first-ever,...
April 14, 2010
Crew Chief Jay Guy Talks Dodge Motorsports

Jay Guy, crew chief for the NASCAR Spring Cup Series No. 12 Penske Dodge car driven by Brad Keselowski, chats with Sirius/XM Radio about Dodge Motorsports and its prospects for the rest of the season.
April 16, 2010
Drop Off a Letter, Pick Up a CD, Brighten a Troop?s Day

Sometimes, all it takes to improve the day of a U.S. solider serving in Iraq, Afghanistan is a simple “thank you” letter from home. Starting in May, you can write that letter, brighten the day of a...
April 19, 2010
Chrysler, NC Resolve Dealer Law Issue

Chrysler Group LLC announced it has reached an amicable resolution with the State of North Carolina over its state dealership law.
That law granted rejected dealers “specific statutory rights previously afforded to existing dealers, and...
April 21, 2010
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Several times in recent months we’ve referred to what’s come to be known as the November 4, 2009 Plan, which laid out the goals for a strong, sustainable Chrysler Group LLC. Today,...
April 21, 2010
Q1 Profit Based on Product, So Too Is the Future
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(File photo of Sergio Marchionne, Chief Executive Officer, Chrysler Group LLC).
Chrysler Group LLC has worked with laser-like focus on reducing costs in the last year. But the first quarter’s $143 operating profit announced today was not merely...
April 22, 2010
A View to a Win: From the Passenger, Driver Sides
Earlier this week we told you about Woodhouse Performance Dodge driver Kuno Wittmer and his victorious run at the 29-lap Toyo Tires World Challenge race, part...
April 23, 2010
Meet, Greet and Tweet With @TeamDodge

You come strong to Talladega, or you don’t come at all. So come along with Dodge Motorsports, which will be hosting an inaugural Tweet Up at the Talladega Superspeedway at 9:15 a.m. CST (10:15 EST, Sunday (April...
April 26, 2010
Chase to Win a Dodge Challenger R/T

(Note: Picture isn't the Sweepstakes Dodge Challenger R/T).
Start off your Monday morning right and mouse on over to enter the “Challenger Chase to Win” sweepstakes at www.dodgemotorsports.com to win a Dodge Challenger R/T. one lucky fan will drive away...
April 26, 2010
The "Missle" Keselowksi Wins Talladega Nationwide Series Race
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As you probably have heard by now, Brad Keselowski won the Aaron's 312 NASCAR Nationwide Series race in the No. 22 Discount Tire Dodge Sunday night at Talladega Superspeedway. For the 26-year-old Keselowski, the Nationwide Series victory is his first...
April 28, 2010
Jimmy Kimmel Hosts 2010 Dodge Grand Caravan Tonight ?

Jimmy Kimmel will be hosting a very special guest star tonight on ABC’s Kimmel Live: The 2010 Dodge Grand Caravan.
Because it’s Jimmy Kimmel, you know it’s gonna be funny. Because it’s the Dodge Grand Caravan, you know it’s gonna be cool.
Tune...
April 30, 2010
And They?re Off: Ram Truck Brand Named the Official Truck of the Kentucky Derby, Churchill Downs
Horsepower meets horsepower this weekend … Big time.
The Ram Truck Brand has hitched up a sponsorship with the Kentucky Derby and the legendary Churchill Downs for the 136th running of the Derby this weekend. You’ll see...
April 30, 2010
FOUND! First of Jeep Tikis Discovered In Venice Beach
(Reade and friends jump for joy on his discovery of the Jeep Wave Tiki).
Justin Reade isn’t a P.I. by trade, but when it comes to
finding Tikis, yes, you can call him Magnum.
Reade was the first to find...
May 3, 2010
'Just Getting Started,' Chrysler Group Reports 25% April 2010 U.S. Sales Leap
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(Dodge Charger sales were up 90 percent in April vs. April 2009)
It’s amazing what a little confidence can do. For Chrysler Group LLC, consumer confidence in both the company and the economy, helped fuel an April...
May 5, 2010
Monster's Ball: Raminator, Rammunition Say Hello

Meet the Raminator and the Ramunition, just two mild mannered trucks that like to burn off a little steam on the weekends. These weekend warriors showed how Monster Ram Trucks roll at last weekend's 4...
May 6, 2010
2nd, 3rd, MIA Tikis Named; Wranglers Claimed

The last of the three MIA Tikis has been found and three very serious searchers are the new owners of three 2010 Jeep Wrangler Islanders.
They include: Justin Walter Reade-Chitaphana, of Los Angeles; Melissa Block of Virginia Beach, Va.; and...
May 7, 2010
May 10, 2010
Chrysler Group Q1 Results Reflect ?Very Strong Quarter?

Chrysler Group LLC held a conference call Monday to discuss its financial results for the first quarter of 2010 and provide insight behind the numbers, including an operating profit – the first since the second quarter of 2006.
If...
May 10, 2010
Shaken, Not Stirred, the 2010 Dodge Grand Caravan
"Alright, Kittens"
When you think of a typical minivan, what usually comes to mind?
A heart-pounding caper unfolding in a deserted warehouse.
A tense, high-security motorcade.
Sweeping desert landscapes.
Not...
May 13, 2010
2011 Jeep Grand Cherokee Updated Pricing Info
As you may have already seen, Chrysler Group LLC announced pricing for the 2011 Jeep Grand Cherokee Laredo. We have some additional pricing info to pass on to you.
Pricing for the all-new 2011 Jeep Grand Cherokee Laredo 4x4 will start at a...
May 19, 2010
We’ll try to keep this brief … We don’t want too much blogging to get in the way of today’s news. And the major news for the...
May 21, 2010
World Class Manufacturing: What it Means for The Chrysler Group, 2011 Jeep® Grand Cherokee
Nearly every component in the 2011 Jeep® Grand Cherokee has been rethought, every design assumption challenged and no detail, no matter how small, left unexamined. It’s fitting that the same is true for the plant...
May 21, 2010
Marchionne Announces 2nd Shift for Grand Cherokee Plant, Almost 1,100 New Jobs

Along with several shiny, all-new 2011 Jeep® Grand Cherokees
on the plant floor, pride was on display today at the Jefferson
North Assembly Plant in Detroit, Michigan. Pride in the plant,
which has undergone an...
May 24, 2010
Are you really confident your Father’s Day gift idea beats a heavy-duty snatch block pulley, 30-foot recovery strap, tree-trunk protector, a pair of D-rings, winch line...
June 1, 2010
Chrysler Canada Sales Soar by 53% in May
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It’s always nice to start the week with some good news. Chrysler Canada certainly has plenty of that today, most notably the announcement of a 53 percent sales increase over May 2009, with...
June 3, 2010
Thursday Teaser Video: Dodge Viper Track Trio
The Chrysler Electronic Communications video team shot this Flip Cam footage today of the Dodge Viper, Viper ACR and ACR-X at GingerMan Raceway in Southhaven, Michigan. (Those...
June 4, 2010
VIDEO: The week's top Chrysler Group LLC stories, Under the Pentastar.
June 9, 2010
The Advantage of Eight-Speed Transmissions Explained

While many automakers are focusing on improving five- and/or six-speed transmissions, Chrysler is leapfrogging conventional gearboxes with a highly efficient eight-speed transmission set to premiere in 2013.
The transmission (pictured above) represents a substantial technological jump...
June 22, 2010
Series Opener: Designing 'Our Newest Son,' the ®Jeep Grand Cherokee
Clearly we've had a lot to say about "our newest son" AKA: the all-new 2011 ®Jeep Grand Cherokee. The model is probably the fastest...
June 24, 2010
Beat the Clock: Find All the Storage Compartments in the Ram 1500
This is one of those Ram Truck videos that we didn’t want to disappear into the Internet ether. It drives the point home far better than some blog chatter from yours truly. We challenged Ram Truck engineer John Schumaker to find...
June 25, 2010
The Envelope Please: Fiat Turbocharged 1.4-liter MultiAir Wins Engine of the Year
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Calling it “the single most innovative technology to appear
in the last 12 months” the International Engine of the Year
Awards organization has named Fiat’s 1.4-liter turbocharged
MultiAir™ the Best New Engine of 2010.
To...
June 25, 2010
Jeep® Grand Cherokees on Parade
Some footage today from a caravan of Jeep dealers driving away from the Pontiac Silverdome in Pontiac, Michigan. The dealers are taking the new 2011 Jeep Grand Cherokees to their dealerships where they are now...
June 25, 2010
Chrysler Under the Pentastar 6-25-10
June 30, 2010
Making the Grade: How the New Jeep Grand Cherokee Climbs, Descends Serious Hills
Nobody knows the 2011 Jeep Grand Cherokee like Phil Jansen, Chrysler Group Chief Engineer. He took our video team on a steep ascent and equally steep...
July 1, 2010
BREAKING: New Dodge Motorsports NASCAR Nationwide Series Racer Revealed
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(Justin Allgaier, No 12 NASCAR Nationwide Series Dodge Challenger at Daytona International Speedway)
There it is. The "new" Dodge Challenger NASCAR Nationwide Series race car warming up in advance of this weekend's debut at Daytona.
Before Friday...
July 20, 2010
Jeep® and Mopar®: The Only Way to Camp
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Ah, summer - the time for campers. But we're not talking pup tents here.
®Jeep and ®Mopar are first in the industry to offer off-road camper trailers. The Campers feature a queen-size bed, sofa with stowable table, built-in...
July 22, 2010
Ram Truck Brand Backs ‘Ammo & Attitude’ Outdoor Reality Show for Sportswomen

It’s a good thing the Ram Trucks come with a roomy Crew Cab model, because the men take a back seat when it comes to the new outdoor reality show “Ammo and Attitude.”
The show, which premieres...
July 22, 2010
Smile: You May Be on the Fiat Yamaha Team’s New Logo
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(Fiat Yamaha Team Drivers Jorge Lorenzo pictured left and Valentino Rossi with the new logo)
Look closely. Do you see your face?
If you were one of fast – and we mean really fast – fans of the Fiat Yamaha Team,...
July 23, 2010
The Mopar '10 Challenger Production Pix
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Here are the very first production images of the first-ever Mopar ’10 Challenger.
Just 500 of these models will be available, so place your orders with your local Dodge dealership. The U.S. Manufacturer’s Suggested Retail Price (MSRP) for Mopar...
July 26, 2010
2011 Jeep Grand Cherokee: What the Critics Have to Say
The 2011 Jeep® Grand Cherokee is getting plenty of kudos in the media lately. There's a reason for that. Actually, there are thousands. But simply put,...
July 27, 2010
KBB Names Chrysler 300C Among Most Comfy Rides Under $30K

(The Chrysler 300S interior pictured)





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