Jeep | June 03 2014

Engineering a winner

When plans to build the 2014 Jeep® Cherokee began taking shape, opportunity came knocking for the powertrain group with a one-of-a-kind challenge: The Cherokee’s all-new architecture would require creating a whole new powertrain architecture, as well. That call for innovation began the journey toward the award-winning Power Transfer Unit, or PTU powertrain system – unique to
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Jeep | March 03 2014

Jeep brand goes small with lots of sizzle

With Oscar night 2014 excitement now in the rearview mirror, the automotive scene is gearing up to showcase some bright new stars at the Geneva Motor Show. The rumor mill’s been abuzz for months over what Jeep would bring to the party. Wonder no more! On Tuesday, the Jeep brand amped up the show’s already
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Advertising / Marketing | September 04 2013

Ads Spotlight Ram Commercial Diversity

We’ve got your back … with the right truck to get the job done!That’s the pledge the Ram Commercial division is making to growing numbers of small business owners across the country. As the economy continues to improve, the upsurge in construction and housing starts, traditionally a bellwether of prosperity, is helping fuel the growth potential of small
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Jeep | August 13 2013

5 Million and Counting!

Twenty one years! That’s a pretty special milestone among milestones. To most of us it represents a big change, a moving on, a new beginning. Fitting then that 21 years ago a brand new Jefferson Avenue North Assembly Plant celebrated production of a brand new vehicle … the Jeep® Grand Cherokee. In January 1992, the very
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