Community,Fiat,Heritage | July 19 2017

Advertising goes retro for Fiat FreakOut 2017

The buildup to this year’s Fiat FreakOut in Milwaukee has had a bit of a retro-feel with online posts by the host club, Cream City 500.

In the weeks and months leading up the July 19-23 event, organizers created a series of promotional posts on social media with photos of classic Fiats and comics featuring Fiats from years past combined with catchy graphics and text.

These creations were the work of Cream City 500 Club founder and president Amado Rodriguez.

“I have a rich background in art and a passion for advertising/marketing,” Rodriguez said. “I created all the e-posters promoting the event and what I refer to as daily FIAT life.”

In one series of posts, Rodriguez used four generations of Fiat 500s for FreakOut ads:

Rodriguez also used scenes from Damien Callixte’s French comic “Margot,” featuring classic Fiat automobiles, and added text to promote the upcoming FreakOut:

This year’s FreakOut features a variety of events, including visits to an automotive museum, a drive on a legendary racetrack and the annual awards banquet. It also is very personal for Rodriguez.

“I love my town. I love my car. Both impact my life in different, but connected ways,” wrote Rodriguez. “The inspiration behind what I do is a genuine love of driving my 2013 Fiat 500 Abarth, ‘Sombrita.’ She is my second modern 500. My first being a 2012 Fiat 500 Pop, ‘La Fee Verte.’ My ‘Cento is just as crucial to my daily living as I believe the original city cars were in 1955 (Fiat 600) and 1957 (Nuova Fiat 500).”

For more information about the upcoming FreakOut, visit the Fiat Club America’s webpage.

Edward Cardenas

Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for FCA US. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it
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Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for FCA US. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it as a communications professional. I have also experienced the thrills of the industry while riding in a race car at nearly 200 miles per hour. Having this breadth of experience, I look forward to drawing upon my experiences to bring a wide range of stories, photos and videos about Chrysler, FIAT and Alfa Romeo to FCA Digital Media. When I’m not covering my brands, I’m spending time with my wife and two boys.