Alfa Romeo,Corporate Business,Heritage | February 17 2017

Five things to know about Alfa Romeo

Alfa Romeo is a brand synonymous with those who seek automobiles with Italian style, world-class performance and a heritage of being the “heart and soul of the automobile industry.”

For more than 105-years, Alfa Romeo has created cars that embody the brand’s La meccanica delle emozioni (the mechanics of emotion) spirit.

33 Stradale (1967)

33 Stradale (1967)

While the Italian brand is known worldwide, customers in North America just recently became reacquainted with Alfa Romeo with the introduction of the 4C, 4C Spider, Giulia and Stelvio.

For those unfamiliar with the storied history of Alfa Romeo, here are some interesting facts about the iconic Italian brand.

History

The long history of Alfa Romeo began on June 24, 1910. Cavalier Ugo Stella registered the new company Anonima Lombarda Fabbrica Automobili, with the acronym A.L.F.A. The brand’s first car was the 24 HP.

24 HP

Origin of Quadrifoglio
Quadrifoglio logoA select few Alfa Romeo vehicles carry the four- leaf clover. Those lucky enough to be adorned with the Quadrifoglio, have the green, four-leaf clover encased in a triangle.

Ugo Sivocci

Ugo Sivocci

The history of the Quadrifoglio logo on Alfa Romeo vehicles dates back to the 1923 Targa Florio race in Italy. Alfa Romeo driver Ugo Sivocci, who was incredibly superstitious, painted a four-leaf clover encased in a square box on the side of his 1923 Targa Florio RL for good luck.

In his first race with his new good luck charm, he won. A few weeks later, Sivocci was testing a new car, but did not have time to paint his good luck charm on the car. Tragically, he crashed and lost his life and a legend was born.

To honor Sivocci, all future clovers were encased in a triangle. The
missing point symbolizes the loss of Sivocci.

Motorsport excellence

Alfa Romeo is not just a brand for consumers, but one that is also a formidable force on the race track. Through the years Alfa Romeo has won:

– 5 World Championships

– 17 European Championships

– 11 Mille Miglias

– 10 Targa Florios

– 4 Le Mans

These titles have been won by some of the most revered names in racing and the automotive world, including Enzo Ferrrari, Juan Manuel Fangio and Niki Lauda.

Cassino Plant

Cassino plant.

Cassino plant.

The newest generation of Alfa Romeos, the Giulia and Stelvio, are being produced at the company’s Cassino plant, located in Italy between Rome and Naples. This plant, which first opened in 1972, has undergone a process of “continuous improvement” and now produces these vehicles “using advanced manufacturing technologies” and “innovative environmental solutions” for export around the world.

 

 

Record speed

The “halo” model of the Giulia lineup, the Giulia Quadrifoglio, showcased Alfa Romeo’s motorsport heritage by setting a record time at the Nürburgring. An automatic Giulia Quadrifoglio, powered by an all-aluminum direct-injection 2.9-liter V-6 bi-turbo engine, which delivers a best-in-class 505 horsepower, took to the legendary German track with a record-setting 7:32 lap time. This is the fastest time ever by a four-door production sedan and nearly six seconds faster than its nearest competitor.

2017 Alfa Romeo Giulia Quadrifoglio

2017 Alfa Romeo Giulia Quadrifoglio

These are just a few of the many records, achievements and interesting facts about Alfa Romeo. Learn more about one of the most storied brands in the world through the Alfa Romeo Museum website.

Edward Cardenas

Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for FCA US. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it
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Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for FCA US. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it as a communications professional. I have also experienced the thrills of the industry while riding in a race car at nearly 200 miles per hour. Having this breadth of experience, I look forward to drawing upon my experiences to bring a wide range of stories, photos and videos about Chrysler, FIAT and Alfa Romeo to FCA Digital Media. When I’m not covering my brands, I’m spending time with my wife and two boys.