Ram Rebel TRX Concept

Ram Rebel TRX Concept 

Ram | December 25 2016

2016 in the rearview mirror: Ram Truck picks up speed and some new models

A pickup truck that can go 100 miles an hour off-road? Who knew?!

For 2016 the Ram Rebel TRX Concept truck was a top priority with the Ram Truck team and they delivered with a roar at the State Fair of Texas in Dallas.

Along with the extreme capability of the 575-horsepower Ram Rebel TRX Concept, the brand also took the wraps off a new, Texas-exclusive Ram 1500 Lone Star Silver edition.

2016 also found the brand rolling out two exciting new and one return-favorite option packages. The 1500 Rebel Mojave Sand Limited-Edition, an all-new and unique exterior color. The Ram 1500 Ignition Orange Sport brings back an earlier enthusiast favorite. And the Ram 1500 Night model kicks the customized look up yet another notch with monochromatic detailing.

The Ram 1500 Rebel hit the off-road circuit as an official vehicle of the inaugural women-only off-road navigation Rebelle Rally. Rally teammates Nena Barlow and Kande Jacobsen powered the stock Rebel over more than 1,000 miles of rugged trails for seven days, ending up taking the Rally’s top-spot for stock vehicles.

Capability in the Heavy Duty segment increased with the addition of new takes on two popular models: The 2017 Ram Power Wagon and a new Ram 2500 Heavy Duty 4×4 Off-road Package.

The Ram Truck brand also earned several awards over the last 12 months. Among them:

So, at the end of a very busy year, what’s next on the agenda for the Ram Truck team? You’ll just have to stay tuned!

 

 

Betty Newman

Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and
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Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and edit video for features to post to our corporate and social media sites. Other times I’m strategizing with the brands I support – Ram, Jeep and Corporate – to come up with attention-grabbing ways to tell their unique stories. Then there’s the travel - to places like Moab, Utah, and the Rubicon Trail in California - to shoot (and enjoy) awesome off-road adventure that I then turn into exciting videos to post on our sites. Routine? Definitely not in my world! Challenges, creativity, cool cars and trucks, exciting places – yeah, they’re in there! Oh, the three names? In an earlier life I was hired as the first major-market female TV co-anchor for the NBC affiliate in Detroit – Channel 4. My name was Betty Carrier back then – until I married and added the ‘Newman.’ That’s my story and, yes, I’m really enjoying my FCA ride!