Design | May 16 2012

What’s Your Favorite Color of … Car?

Not too many cars on the road turn heads like a Dozer Clear Coat Jeep® Wrangler Rubicon (right).

Or a Redline Pearl Dodge Charger.

Or even a Blackberry Pearl Chrysler 200.

Very distinctive vehicles with very distinctive exterior paint options.

But those and the other distinctive paint options across our brands are not for everyone. In looking at the most popular car colors through May 10 for our 2012 model year sales, they’re not among the top five.

Across all company brands, our customers are similar to, but not exactly like, those new car customers at other automakers — showing our customers’ distinct tastes:

  1. Gloss Black
  2. Bright Silver Metallic Clear Coat
  3. Bright White Clear Coat
  4. Tungsten Metallic Clear Coat
  5. Brilliant Black Crystal Pearl Coat

These buck the general auto industry trend as of the end of 2011, according to PPG, which has white as the new most popular car color, followed by silver and black.

If you look at each brand below, you do see some reds and even a green pop in among the most popular choices.

“Our color strategy goes way beyond what will be ‘popular’ (i.e. sales),” said Head of Exterior Color & Trim Studio Jim Parker. “It’s about what colors best express the brand and product, while still being able to touch the broad taste spectrum of our consumer base.

“We recognize that, for customers, having that spectrum of paint options is a way to personalize their vehicle and express their personality. A car is a big investment and statement for customers, so it’s important to have exactly what they want and can be happy with for a long time.”

Below are the top five most popular exterior paint choice for each brand, Have a look — and then let us know your favorite car color choices in the comments below or on the Chrysler Communications Facebook Page.

Chrysler Brand

  1. Gloss Black
  2. Deep Cherry Red Crystal Pearl Coat
  3. Bright Silver Metallic Clear Coat
  4. Tungsten Metallic Clear Coat
  5. Bright White Clear Coat

Jeep Brand

  1. Brilliant Black Crystal Pearl Coat
  2. Gloss Black
  3. Deep Cherry Red Crystal Pearl Coat
  4. Bright Silver Metallic Clear Coat
  5. Tungsten Metallic Clear Coat

Dodge Brand

  1. Gloss Black
  2. Bright Silver Metallic Clear Coat
  3. Brilliant Black Crystal Pearl Coat
  4. Tungsten Metallic Clear Coat
  5. Bright White Clear Coat

Ram Trucks Brand

  1. Bright White Clear Coat
  2. Gloss Black
  3. Tungsten Metallic Clear Coat
  4. Bright Silver Metallic Clear Coat
  5. Deep Cherry Red Crystal Pearl Coat

FIAT USA Brand

  1. Bright Red Clear Coat
  2. White
  3. Brilliant Black Crystal Pearl Coat
  4. Pearl White Tri-Coat
  5. Light Green

Mike Driehorst

Thanks for stopping by. I lead the corporate social media efforts for FCA US, which means I oversee things like content, community management, outreach, monitoring and most anything else that comes with social media management. Being a lifelong metro Toledo, Ohio, resident, the passion for Jeep® has always been evident.
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Thanks for stopping by. I lead the corporate social media efforts for FCA US, which means I oversee things like content, community management, outreach, monitoring and most anything else that comes with social media management. Being a lifelong metro Toledo, Ohio, resident, the passion for Jeep® has always been evident. Since joining FCA in late 2010, it’s been inspiring to get a first-hand view of that same level of passion for our all of the company’s vehicles, past and present. It’s that kind of true Mopar-or-no-car spirit that reminds me every day that FCA doesn’t simply make cars and trucks, we make vehicles that develop community among its owners. And that’s what I try to portray in the corporate social voice.